Perez Hilton, the Hollywood gossip blogger named the #1 most influential “web celeb” by Forbes.com, tells Martha Stewart his top three secrets for creating a profitable blog.
He blogs several times a day and gets an astounding 9 million visitors to his blog each day. Advertising at the site has made him a millionaire, although he won’t tell Martha exactly how much it rakes in.
His advice for success?
1. Find a niche (“Ya gotta get a gimmick.”)
2. Find ways to make your blog different. His signature “white chalk” drawings, sometimes humorous and often crude, appear frequently on top of photos of celebrities that accompany his posts.
3. Be prepared to work hard. He works on his blog 14 to 16 hours a day, Sunday through Thursday. Watch the interview here:
This blog, by the way, is a great place to search for the hottest celebrity news. See (Special Report #50: How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue.”)
This is one of so many examples of how the “little guy or girl” can get very big, very quickly through blogging. Frequency of blogging is so important when it comes to building an audience. I blog three to four times a week. It’s all about building up your blogging muscles and I’ve found that over time, it’s much easier to come up with posts if you make it a habit.