Thanks to professional speaker Robin C. Johnston, an expert at sales, marketing and fundraising, for tipping us off to a perfect Labor Day story:
“A news article just aired on TV about Papa Jack Weil, CEO of a Denver-based company. Papa Jack recently turned 106 years old and is believed to be the world’s oldest working CEO. Interviewed for the story, Denver Mayor John Hickenlooper said, ‘Papa Jack Weil shows that if you’re a good entrepreneur and you’re doing your business in Denver, Colorado, you can live a long time.’
“I thought this was a GREAT pitch for Denver from an obviously media-savvy mayor. “
I agree, Robin. I also noticed that the Denver Metro Convention & Visitors Bureau has wisely capitalized on his success with press releases like this one. This is a fabulous Labor Day angle.