You may be writing articles, creating tips lists, and offering quizzes.
That’s great. But don’t make the mistake of abandoning online press releases, which is all too easy to do when you’re consumed with posting every day to Facebook and Twitter.
Here are eight reasons why you should continue posting them to your website:
- Optimized press releases pull in traffic.
Make sure you use relevant keywords in the headline and throughout the body copy. But don’t stuff the release with keywords, or that will be a red flag to the search engines. Take advantage of StomperNet’s excellent seven-day free email course on search engine optimization. Each lesson in “7 Deadly SEO Mistakes” takes just a few minutes to review.
- They save time for visitors.
It’s a great way to show journalists, bloggers and others what’s new and important, without making them spend a lot of time investigating your site. New product launch? They’ll find it in a press release. New CEO? There should be a release at your site that announces that. Special promotion under way at your company? Write a release that explains it. Put a link to all your releases in your online pressroom.
- You can use them to reach consumers directly–and promote.
Years ago, we had to write printed press releases and cleanse them of anything that sounded like hype or promotion before sending them to journalists. Gone are the days, thankfully, when we had to genuflect at the altar of traditional media, say a prayer and hope they covered our story. Online press releases let us reach consumers directly without relying on the media gatekeepers.
- Video and audio links.
Video and audio links can lead visitors to content that goes into more depth on a particular topic. It’s a convenient way to get that information in front of visitors instead of making them wade through page after page at your website.
- They help bloggers.
Online press releases make it easy for bloggers to provide more information for their readers. All they have to do is link to the release from within their posts.
- Links to landing pages.
From an online release, you can link to specific landing pages at your website where readers can find more information. Yes, you can even link to sales pages where you list all the benefits of the product you’re selling, and then ask readers to hit the “Buy Now” button. How cool is that?
- They keep your site looking fresh and updated.
This is assuming that you post them regularly. It just dawned on me that it’s been several months since I’ve posted a new release, and I’ve just added that to my “to-do” list for today.
- They can help you build your tribe on social networking sites.
From the releases, you can provide links so readers can connect with you at social networking sites. Why not include a link to your Facebook Fan Page, like I have here?
Two tips that will help anyone who wants to post online releases:
From the press room at my website, I link to my at ExpertClick.com: The Online Yearbook of Experts. This subscription service lets me post up to 52 press releases a year with no additional per-release fee. It also gives me a page in their online database of experts, which journalists search frequently when looking for sources for articles. If you subscribe, tell them I sent you and they’ll knock $100 off the subscription.
If you want to learn more about how to write and distribute online press releases, you can opt into the free 12-week tutorial I created on “89 Ways to Write Powerful Press Releases.” More than 6,000 people have taken the course.
Thanks. We are new to the social media realm, but these suggestions are very helpful for us.
You are the Queen of Constantly Useful Information. Expert indeed. Nice how old school stuff (articles, press releases) continue serving a useful purpose in gaining audience awareness. Lather, rinse, repeat … electronically.
Your Publicity Hound e-letter remains a valuable read (and for more than the occasionally hysterical dog joke, too!)
The internet simply is the greatest invention since Gutenberg’s printing press. Glad to have met you here.
I really appreciate your mention of linking to landing pages. This is such an important key, it ensures congruence between the press release content, the expectations of the reader and the impact that crucial first message of your website has on the reader.
Although, I don’t promote the service, as an internet marketer I often recommend and offer press releases for my smb clients.
I just signed up for your newsletter.
Thanks for this. I’ve never used press releases as I’ve always had a problem paying for publicity, links, etc. However I think I’ll give it a shot on a trial basis. Good information.
Thumbs up post on press release. I’ve never use press release before but after read through your post, I should have start a press release. Do we need to write a press release once a new page is launched?
If you’re referring to writing and distributing a press release when you “launch” a new page at your website, the answer is, “it depends.” Here are cases when I’d write a press release about something new that I’ve added at my website:
–A new article
–A new product or service
–A freebie that anyone can claim. I give dozens of examples of these kinds of freebies in “Special Report #51: 55 Free Things You Can Offer to Generate Publicity or Capture People’s Email Addresses” at http://publicityhound.com/publicity-products/reports.html
–A video I’ve created
There are lots more examples, of course.
Your information is absolutely spot on. Twitter and Social Media are the “new kids on the block” but you must still keep on using the more trusted methods because for one thing they are reliable. Also you get the people who are interested in what you have to offer. Whereas Twitter tends to be more a “Social” network in the true sense of the word.