When you’ve got a great headline for a how-to article you want to write, and you’re looking for experts to provide background or commentary on your topic, consider LinkedIn, the most popular social networking site for business people.
Copyblogger explains that LinkedIn gives you access to millions of experts throughout the world—many of whom are eager to be quoted in your books, articles, White Papers, press releases, blog posts, information products, and anything else you’re writing.
How else do you use LinkedIn for your publicity campaign?