Liberal media on the rise---Here's how to pitch

The March 13 issue of PR Week reports that liberal media seem to have a heightened profile, mostly because of the opposition to the war in Iraq.

Progressive magazines, blogs, radio and TV programs are reporting bigger audiences. That means it’s a great time for Publicity Hounds to pitch.

PR Week offers these tips:

“Many progressive outlets don’t have large staffs and rely primarily on freelancers, so look to pitch writers rather than just the outlets.
“Liberal outlets often want a lot of perspective and analysis, so position clients as experts and be sure to highlight issues surrounding online hard news stories.
“Don’t be too ideological: with an articulate—and thick-skinned client—even outlets with conservative hosts, like Fox News, can be a place to argue for a liberal cause or promote a progressive book.

Liberal media on the rise—Here’s how to pitch