Every Publicity Hound needs a media database of journalists, including contact information and pitching preferences.
During my teleseminar series on How to Create a Media Plan, I explained all the details you need to gather, like when they’re on deadline and the time of day or week when they prefer to be contacted.
That list should also include bloggers you want to target. Don’t assume that deadlines for journalists and bloggers are similar. Many bloggers post as soon as they start their day, and sometimes very late at night.
That’s what David Kiley, senior business correspondent at Business Week, mentions in this interview about pitching with with Bulldog Reporter’s Brian Pittman:
The article offers additional tips for working with A-level business journalists like Kiley. You can also read more tips on how to pitch bloggers.