Journalists use all kinds of interesting tools to research and write their stories.
Smart Publicity Hounds should be curious enough to know what they are. Who knows? You might even be able to use some of them when you’re writing your own articles, or crafting a pitch.
Check out the Journalist’s Toolbox, a helpful website packed with resources, from serious topics like casualty statistics from the war in Iraq to fun stuff like the Weird Converter, sort of like a currency converter but for completely unrelated items. You can learn, for example, how many NASCAR Winston Cup Tires are in an African Elephant.
These tools are also helpful if you’re writing how-to articles.