Pitching business journals is one of the most effective ways to tell your
story to the local business community.
Publicity Hound Jim Nugent shares his own idea: scan the “Help Wanted” classified ads. “Knowing what companies are hiring points to likely prospects. And ads seeking public relations or publicity staffers or part-timers also reveal potential clients for an agency or independent consultant. I’ve won both sustaining clients and project assignments using classifieds as pointers.”
There are lots of other ways to find PR clients. Marcia Yudkin and I identified two dozen ways and we shared them during a teleseminar called “24 Ways to Attract Clients to Your PR Practice.”