How to promote a mystery novel

Prudy Taylor Board of Delray Beach, Florida wants to know how to promote her book, “Murder a la Carte,” the first a series titled Recipes for Murder.

From Harry Hoover of Huntersville, North Carolina:

“Every major paper has a food writer or editor. Pitch a story about how to do a themed dinner party featuring murder, mayhem and meals to die for. Make sure the recipes have murderous titles. Poison pork loin and deadly daiquiris, anyone?”

From Joy V. Smith:

“The AOL Mystery Board has a Culinary mysteries folder. A number of mystery writers post on the board, and readers are always happy to ‘talk’ to a real author, possibly one who writes books they love. Also, cruises and food sound like a good mix if you can come up with a tie-in. A casino boat day trip? And how about sending a recipe with a yummy phototo some of the general interest magazines with food sections, such as Southern Living (would have to be different recipes).

From K. Hinzmann of Menasha, Wisconsin:

“Some of the morning news programs seem to like doing cooking segments. Sometimes, these segments can be a little dry, but using your recipes with this unusual and fun twist, I’m sure they would love to ‘mix’ things up a bit and appeal to a broader audience!

“And, if you really have your sites set high, check out the Food Network website and look for contact information. There are several shows that lookf or unique food history, stories, events, etc… You never know!

If you’re an author who’s trying to publicize a new book, or resuscitate a dying book, you’ll find tips galore from book publicist Lissa Warren on “How to Revive a Dying Book Marketing Campaign,” available as a CD ordownloadable transcript you can be reading in minutes.

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