If you have advice, opinions, story ideas or a question related to small business for BusinessWeek.com, a high-traffic destination for anyone looking for business tips, check out their frequently asked questions.
It includes tips on how to contact Karen Klein, who writes the Smart Answers column, and has a weekly podcast series. I suggest you contact Karen and offer yourself as a source. Let her know your area of expertise.
Karen, by the way, interviewed me yesterday to get my best tips on how a start-up small business can promote their new health product. The column should be posted today or tomorrow.
You can also check the FAQ page for tips on how to submit a Viewpoint column to Small Biz Channel editor Nick Leiber.
Here are some ideas you can pitch:
- How small businesses can save money during this bad economy.
- Opportunities to use Facebook and other social media sites to sell a product or service. How are you using your Fan Pages, for example, to promote and sell? Are you offering coupons or freebies?
- Tips and tricks on how to save time and money managing any aspect of a small business.
- How to find and keep great employees.
When pitching ideas and Viewpoint columns, remember that you should never overtly promote your pr0duct or service. If you can provide helpful tips and advice, BusinessWeek will be more open to your pitch.
Thanks yet again for being such a great “how to get publicity” resource, Joan.
Thanks for yet another great “how to”, Joan.