Thanks to Publicity Hound Shelly Cohen of Seattle, Washington for sending information about the groundbreaking at the Freedom Tower at ground zero in New York City.
You’ll have to sign up at the New York Tims website in order to access it. Then click on the photo that’s on the left side of the page to see the photo close-up.
“This might make it clear to folks what it takes to make a groundbreaking truly newsworthy,” Shelly writes, tongue-in-cheek. “At least I don’t see any photos of Mayor Bloomberg with a shovel in hand.”
Indeed, you don’t. But a photo of a bunch of stuffed suits standing near a podium is still boring. I don’t care where it was taken.
The next time your company breaks ground for something, don’t think you can get away with this kind of photo just because it was in the New York Times.
Your ground-breaking isn’t as newsworthy as this one. But it’s still, unfortunately, boring.
I’m on a campaign to banish photos like these forever. “Fun Alternatives to Boring Ground-breakings, Ribbon-cuttings and Check-passings” presents a compelling argument on why you’re tarnishing your reputation by asking the media to cover these cliche events.