If you’re a charity or a school, or there’s a particular charity or school you support, this tip is for you.
Use the GoodSearch search engine whenever you’re looking for information online.
After a charity or school adds its name to the website, GoodSearch will pay the group one cent every time someone designates it as the recipient and conducts a search. What could be easier?
Author Viveca Stone-Berry of Fredericksburg, Virginia says that every time she searches, a penny goes to one of her favorite groups: Ring Dog Rescue in Richmond, Virginia. It rescues pitbulls, Rottweilers and other breeds victimized by the dog-fighting business.
“As a writer and webmaster, I spend a lot of time researching on the net,” Viveca says. “Just from me, they must be earning about a buck a day.”
The New York Times, USA Today, Fortune magazine, Oprah’s magazine and other top-tier media outlets have given the search engine great publicity.
You can generate publicity of your own by using it. Every time a media outlet interviews you, and they ask about your budget or fund-raising efforts, tell them about GoodSearch. The search engine also has a quarterly ezine featuring organizations that are doing great work in their communities. And they give you a nifty GoodSearch icon to place at your website so your visitors know they can help your group.
If you need more tips for nonprofits, see “Failproof Publicity Tips for Your Nonprofit.”