If you want a good example of how to embed video into your press release, take a look at this release from Marketwire, one of the Big Three press release distribution services.
It features a two-minute cartoon that ties into the company’s “Retire Your Old Newswire” campaign.
I like the fact that it piggybacks onto the 100th anniversary of the press release. But why, oh why, couldn’t the lead have been more interesting? Why cram all that information into the first sentence?
Give MarketWire credit, however, for pointing out the demise of “400-word-only” press releases.
As I state repeatedly in my free email course “89 Ways to Write Powerful Press Releases,” now that we’re writing releases for consumers, not only for journalists, we can throw old rules like that one out the window.