When it comes to deciding if I want free publicity or a paid ad, I’m the Queen of Cheap. I’ll choose free publicity almost every time. You should, too.
But if you’re submitting articles to online portals, where you’re promoting your expertise and attracting the attention of editors and publishers, you don’t want to broadcast to the world that you’re cheap. Yet that’s exactly what writers do when the identifier paragraph at the end of their articles includes an email address from a free Hotmail or Yahoo account.
In addition to using those email accounts, spend the extra money on an Internet service provider that will give you your own email address–preferably one that includes the name of your website. For example, rather than use jstewart@yahoo.com, I use jstewart@publicityhound.com. You don’t want important messages to be rejected because your mailbox is too full, as mailboxes often are with those free services. Spam filters also reject a lot of email from Yahoo and Hotmail. When you use your weblists_publicityhound_com in your email address, it’s also an easy way to get free publicity each time you send a message.
Learn more dos and donts when submitting articles online. “How to Submit Online Articles That Pull Traffic to Your Website” walks you step-by-step through the process of placing articles online where publishers can find them. Marketing expert Sharron Senter explains how she turns all the sales leads she gets from her articles into paying customers.
If you market on the Internet, you can learn tips like these and many more by becoming a member of the Internet Association of Information Marketers.