If you’re one of those entrepreneurs who’s luck enough to have a home office, and you enjoy the luxury of doing business in your bathrobe, generate a little publicity.
Kristie Tamsevicius, at left, founder of Webmomz.com, has chiristened Monday, Feb. 12, has Do Business in Your Bathrobe Day.
“Bathrobe Day” has generated publicity for her and other entrepreneurs in six countries, and she’s even encouraging others to piggyback onto the idea by being the local angle to this story. If you want a sample press release to send to your local media, she has written one for you.
This is a perfect story for your daily and weekly newspapers, as well as TV. Just make sure you’re willing to be photographed in your bathrobe.
Nice idea and I thought wouldn’t it be even better if there were a charity angle to this as well.
Bathrobe Mom Help Suit Up The Needy
The idea highlights how some moms are moving from corporate to living room work but also recognizing needy moms must still work in an office.
You’re showing off your own achievment while also understanding that not all moms can or are ready to do this but of course you hope they will oneday (i assume).
Might target young girls getting ready to go into the work force to learn new skills that eventually will allow them to work at home just like you.
How bathrobe business meeting?
Or shots of you tutoring young girls while still in your bathrobe?
Anyway lots of better ideas than this out there I just wanted to open the floor to you to help get the creative juices flowing.
Thinking about your business in my business suit I’ll toss out some other things.
How about getting or attempting to get (or maybe you already have) high powered women as Honorary Bathrobe Business board members. Send them an honorary Bathrobe and a certificate with the Bathrobe Business credo on it.
How about sending Peace Bathrobes to George Bush, members of Congress and tv hawkettes like Nancy Grace.
All with the idea that some of our most reflective thinking occurs where else but in the bathroom.
So you want George Bush to wear a Peace Bathrobe for those intimate moments to encourage him to reflect on ending war in Iraq.
You could hook up with a celebrity designer to come up with a stylish robe engraved with all kinds of end the war slogans or maybe bathrobes signed by the family members of soldiers that died over in Iraq or bathrobes signed by celebrities against the war (if you don’t attempt to get Jane Fonda to sign a bathrobe you’re out of toilet paper in my book).
Perhaps even more powerful is get celebs to sign your Peace Bathrobes then auction them off and use the money to help widows from the Iraq war start a home business.
Ok, i have to put my business suit back on i hope this helps in some way.
While I welcome your suggestions, I also believe that when you are doing publicity, you need to make your publicity message be simple and get across 1 core idea.
Just like when you create a marketing message, the simpler, the better. It’s got to be memorable, repeatable so that people really clearly get what it’s about because it’s so clear.
Our goal for our Bathrobe holiday is to get awareness for our company, celebrate freedom for entrepreneurs, and build our subscriber list with people entering our contest.
Our strategy is doing that VERY effectively right now. It’s done wonders for our traffic, doubled our Adsense income, gotten us TONS (hundreds) of incoming links to our website, television interviews, 500 new subscribers, and worldwide recognition. So I am very pleased with how it’s performed as a campaign to meet our business goals.
While I think the charity and peace angles are interesting, I do think it sidetracks from the issue and would cloud, rather than enhance our message.
Thanks for the suggestions though. I appreciate it.
Ok, no problem.
If the focus right now is solely, Bathrobe Day then
this might help.
I read your press release template and I thought is there anything these local women could give away on your behalf on that day.
You know a dvd with tips to help moms go from the boardroom to the bathrobe kind of thing.
One idea here, why not interview Joan on how she did it and what tips can she give to help others achieve the same thing then let the Bathrobe Ladies from around the world give it away on Bathrobe Day.
This seems like an ideal fit.
There might be others that target female entrepreneurs that might want to add to
your Bathrobe goodie bag.
Robert Allen just put out a book, No Money Down For Women, he might think it a good tie in to his book to put something in your Bathrobe goodie bag.
Great to hear Kristie’s campaign is paying off -literally. Wouldn’t we all love to see those kinds of results! Also appreciate the comments here.
While I see Kristie’s point and I agree with simpler is better, I think you have to plan for unexpected creative interpretation from your “piggyback” promotional partners. [You can see from the comments here that ideas abound.]
I’m always surprised at the press releases our event partners send out on their own. Staying on message is important – that’s why we give them a template. But, sometimes their story turns out to bigger than ours.
Recently, a local group won a major award for their participation in one of our events. While our event was mentioned in passing, the real story was about their accomplishments. So, our client celebrated right alongside them with a congratulatory announcement.
Cheers~
Barbara Rozgonyi
speaker, trainer, commentator, consultant
Kristie,
I noticed this marketing & publicity site, http://www.joesabah.com/, has a bathrobe club
for white collar workers that want to work
at home.
I don’t know should there be a male version to
Bathrobe Day?
Of course this would be down the line but kind
of interesting he’s using that theme.
This is a fun article ! I luv working from home working in the modeling fashion industry.
I will post your article on the message boards I am a member of
Have fun !
renee’
http://models-fashion-advice.com
Thank you for your advice.
It has been many years since I was required to wear a suit and tie. These days my business has afforded me the luxury to wear whatever I desire. Bathrobe days are good.
Life is good.
Thank you for a nice read.
Thank you for sharing a fun article with a different twist.
Working from home affords females and males the privledge of dressing comfortable during a day at the home office.
Enjoy!
Yes, ain’t the internet grand……………
I have been fascinated with doing business in bathrobe. I have been slaving all my life working for others and making them rich. This got to change.
After losing my offline business I have been forced to do business in my PJs- and while it is great not having to get ready to go to work a bit more regular income might be nice!
[…] Das Thema muss nicht seriös sein. Tatsächlich kommt es besser in den Medien an, wenn Sie den Feiertag nicht so ernst nehmen. Ich persönliche liebe den „Arbeiten-Sie-in-Ihrem-Bademantel-Tag“. […]