One of the biggest mistakes made by Publicity Hounds who blog and also publish an ezine is failing to cross-promote from one to the other.
For example, in this blog, there’s a sign-up box for my ezine, “The Publicity Hound’s Tips of the Week,” just below my photo over on the right side. Many of you reading this blog arrived her by clicking on a link in my ezine. Each week, I list all the new posts at my blog.
Blogs and ezines are two of the strongest marketing tools on the planet. But if you’re not using every trick to cross-promote them, you’re missing out on more readers and possibly more sales.
You need to tell all those visitors who arrive at your blog that you want their email addresses so you can send your ezine or tip of the week. ou also need to tell all your ezine subscribers what you’re doing over at your blog.
Notice the ebook covers in the margin over on the right side? (Scroll down.) I’m not blatantly promoting them, but they arouse enough interest that readers click on them, end up on the sales pages for the books, and often buy.
The blog pulls in traffic. The ezine pushes out your marketing message. That “pull/push” cycle can really make things happen. Like sales. And a ringing telephone. People want to suddenly buy your consulting services or sign up for your next workshop.
Don Crowther taught me the “pull/push cycle.” And today, we both use it successfully. I picked Don’s brain for one hour on other ways he dovetails his blog with his ezine to boost the bottom line. We recorded the interview, and you can learn more about it here.