A virus has infiltrated my email, and about two dozen messages, all written in either German or Dutch, keep pouring into my emailbox. I’m sure some kind of virus has plagued you. The next time that happends, see if you can get some publicity from it.
In the days after major worms hit, I read story after story about local businesses that are affected. They comment on everything from lost sales to decreased productivity to humorous ways their company relieved the stress associated with the worms.
The next time a computer virus, worm or other nasty hits, call your local newspaper or TV station and tell them you’re the local angle to the story. If you’re smart, you’ll be able to work into your comments exactly what product or service you provide. If you’re a business like a computer repair shop that saw business skyrocket as a result of the virus, it’s a chance for great publicity.