Many PR people have added bloggers to their media contact lists–and for good reason.
Bloggers are making a name for themselves as legitimate news breakers, commentators and opinion-shapers.
If you’re pitching your story to bloggers, you must understand the difference between a “real” journalist and a blogger.
Journalists understand lingo such as exclusives, embargoes and gag orders. Many of them adhere to the code of ethics established by the Society of Professional Journalists. But bloggers have no rulebook, so anything goes. That means that if you give them a story, with orders that they can’t release it until the next day, chances are pretty good that it might end up all over the Internet within minutes.
Thanks to Publicity Hound Michelle Pariza of Prescott, Arizona for pointing out this article on things PR people should know about online PR:
If you want more tips on the best ways to find and contact journalists online, don’t miss “Secrets for Getting Through to the Media Online,” a recording of a telephone seminar I conducted with publicity expert Marcia Yudkin.