The more you pitch to large magazines and newspapers, the stiffer the competition for an editor’s attention.
That’s why placing stories in alternative publications can be so much easier–and sometimes more effective. They have a ready-made audience for your topic, regardless of how obscure it is.
Check out the New Pages Guide to Alternative Periodicals and add relevant publications to this year’s media plan.
You’ll find hundreds of publications that cover everything from acoustic guitars to zines (pronounced zeens, short for ezines, which is short for electronic magazines, like the one I publish.)
Even though these are usually smaller publications, your pitch must still hit the target.