About 280,000 marketers—the majority of them client-side—pay to get Advertising Age every week. Plus, hundreds of thousands more look at the website.
Check out Marketing Sherpa’s exclusive interview with Editor Jonah Bloom for advice on how to build a relationship with his reporting staff that might result in valuable coverage. Includes useful email addresses, phone numbers and one really big no-no. You can read this article for free until Feb. 26.
I just posted a comment there on other ways to get the writers’ and columnists’ attention—by commenting on their work and by checking to see if they blog. If they do, post comments to their blogs. See “How to Pitch the Best Bloggers & Create a Publicity Explosion.”
The Pitch Of Comedy Is News To Me
Joan,
Speaking of how to pitch I came across an intersting article on an overlooked source for people to pitch to.
Here’s a link to don’t laugh at seriously pitching comedy shows and its subsequent link to a New York Times article Serious Book To Peddle?There are some good how to pitch tips there.
I don’t think I’ve seen info products on How To Pitch The Jon Stewart Show or as well one like How To Pitch The Howard Stern Show. (He’s actuallly interviewed a lot of authors on his show.)
Could be interesting to see some products on how to pitch those shows.