If you aren’t speaking about your area of expertise, you’re missing valuable opportunities and multiple revenue streams.
Here are eight ways speaking pays, even if you stay in your own community and don’t want to hassle with packed airplanes, crummy hotels and crummier road food:
- Audience members have invited me to be part of their books. I’m in more than 60 books on public relations, marketing and small business.
- If you do a great job on the platform, you’ll be invited to participate in joint ventures because audience members will want to team up with you on a variety of projects. (You’ll have so many offers than you can afford to be picky.) Someone who was in the audience and heard me speak at the Glazer-Kennedy Inner Circle last week in Green Bay, Wis., called me yesterday and asked I’d be willing to do joint ventures with several other well-known Internet marketers. And he’s willing to make the introductions.
- People who hear you and love you will refer you to meeting planners in their trade associations.
- Some of those same audience members are program chairs for groups like Rotary, Kiwanis and the local Chamber of Commerce.
- Audience members who have heard me speak have hired me to do consulting.
- Others have invited me to present the same program, but customized, for their magement team.
- Many groups let you sell products from the back of the room.
- At every speaking engagement, and if the meeting planner allows it, I collect business cards from people who want to receive my free ezine, “ “Craigslist: A Valuable Publicity Tool.” Many of those readers eventually turn into customers.
| James Malinchak |
If you can’t speak, or you’re afraid of public speaking, that’s OK. James Malinchak has taken even the most timid experts and turned them into dynamic speakers who wow audiences from the platform.
He’ll share many of his secrets when Steve Harrison interviews him during two teleseminars on Thursday, Nov. 19, on “What You Need To Know To Make $2,500.00 A Day (Or More) As A Public Speaker Without Being Famous!”
And what if meeting planners don’t want to pay you? James will explain why you should never speak for less than $2,500, even if you’re not very well known.
Learn how to change how to change people’s lives with your message, have a lot of fun, and get paid handsomely to do it.
A great post, Joan. My fifteen years as a public speaker here in the UK have brought me:
four-figure sales of my humorous booklet; scriptwriting commissions; presentation skills coaching work; readers and subscribers for my public speaking tips blog; radio interviews; numerous mentions and write-ups by local papers, magazines and websites before and after my talks; excellent unsolicited testimonials; good quality publicity photographs from events…plus, of course, so many further paid speaking engagements through repeat bookings and recommendations.
It’s publicity for me that I get paid for doing!
You’re absolutely right to point out that public speaking can be pretty handy but it’s worth pointing out that you need to be good at it before you try it.
Yes, I know, I sound like the voice of doom after your good ideas, but I really do think it’s important to make the point. Presenting badly (or badly as far as your audience is concerned, which isn’t the same thing but just as important) will actually turn all the plusses you mention above into negatives….!
I’m not saying don’t do it – just get some training and practice first!
Simon