31 ways to market with free publicity

The January issue of The Advisor, the monthly newsletter for the American Society for Safety Engineers, includes a cover story I wrote for them on “31 ways to market with free publicity.”

When I wrote the article, it didn’t take me long to come with the ideas. Many of them are the same things you can do to market yourself. For example, get to know reporters, tip them off to trends, hit the speaking circuit, follow up your speech with an article in the group’s newsletter, create a media award, start blogging, and write opinion columns for newspapers and magazines.      

If you need a similar article for your corporate, nonprofit or government newsletter, email me. I’ll be glad to customize it for your industry and give you whatever size you need.