Reading the list, I thought of four common mistakes people are still making, based on the questions I’m receiving from people who read my newsletter and comment here.
If you think of social networking as a giant backyard barbecue, it will be easier for you to realize immediately when you’re making a mistake.
How many of these mistakes are you making?
—You’re more obsessed with racking up huge numbers of friends, followers and connections than talking to them. This is like having a Rolodex that you never use.
—You don’t understand that spending just a few minutes a week at sites like Facebook and LinkedIn and updating their status is a way of connecting with your friends. LinkedIn and Facebook both announce status updates to Friends and connections.
—You’re still using social networking sites as places to broadcast a steady stream of free commercials for whatever you’re selling. Glance at your Facebook feed and this may become painfully obvious.
—You’re still taking Twitter’s question “What are you doing?” literally and write tweet after tweet about when you’re walking the dog, eating lunch or closing up shop for the day. Your efforts would be better spent passing along helpful tips and advice, or trying to help people solve problems. LinkedIn’s Q&A section is an ideal place to find people who are asking pressing questions about your area of expertise.
Bookmark Shane’s list and revisit it periodically. It will keep you on track.
When I go to Twitter, I think of myself at a large convention. I approach people who I know are smart, so I can learn from them. I answer other people’s questions so I can help them. And, I comment on the whole scene each day.
I don’t think my Twitter community wants to hear that I’m having a hard boiled egg for lunch again today, or an announcement that it’s Wednesday, hump day…and like in life, I try to bring value to the tweets.
When deciding whether to follow someone on Twitter, I ask:
-how often are they posting? Too often is unacceptable because it makes seeing other tweets difficult.
-are their tweets interesting or relevant to me? I may follow someone just because they’re entertaining.
-how many people are they following and followed by? A large discrepancy in the numbers, esp. for non-celebs, may reveal lower quality.
-will they notice if I’m gone? (takes away any guilt I might feel for not following if they already have hundreds of others.)
I block people who are obscene: my reputation comes first.
Thanks for posting about my social media tips. The “broadcasting” by traditional marketers and newbies on any of these platforms is a big challenge. Social media is about listening and it’s so powerful to listen and also to feel like you’ve really been heard.
Cheers!
Shane Gibson
Wonderful post…Thanks for sharing.