After decades of gloomy news from the publishing industry, this one was an eye-opener: a whopping 115 consumer magazines launched in October this year!
Of those, 32 are titles that will be published regularly, and 83 are special editions. Topics include food, travel, fashion, lifestyle, entertainment, technology, hobbies, sports and—of course—celebrities.
The list is courtesy of Samir Husni, aka Mr. Magazine.
That means opportunities galore for pitching. But Publicity Hounds never dive in without researching the magazines.
You’ll find lots of tips on how pitch bloggers who review new products. The tips apply to magazines, too.
Here are other tools that will help you when you pitch:
Want publicity in magazines? Research, then pitch
This explains why there’s such a huge payoff when you take the time to research journalist. I’ve given you some research tips, too.
Pitching magazines? Tips for a compelling subject line
Writing your email subject line is often the most difficult part of pitching a magazine. But not if you use this tip.
Publicity goldmine: Magazine editors’ blogs (clues galore!)
Want an inside peek into what keeps the magazine editor up at 3 a.m.? You’ll find little tidbits like that, and lots more, in the editor’s column, usually in the front of the magazine. Here are other types of clues they’re dropping in those columns.
How to use magazines’ editorial calendars
Editorial calendars are a roadmap for advertisers who want to know which topics the magazine will feature in the months ahead. Editorial calendars also give self-promoters a huge advantage because knowing when a certain topic will be covered means you can pitch in plenty of time and not miss the deadline. Remember that many national magazines work about six months ahead.
Big magazines want your briefs
Not your underwear. But those short little 3- to 10-inche articles that fill odd-size holes on a page. Here are tips on how to submit them.
Offer journalists, bloggers a Skype interview with you or your expert
When pitching, even print media, offer a Skype interview with yourself, or your company’s expert. Why? Because video is integral to news coverage, even at newspapers and magazines.
How to Find Your Way into Glossy Magazines
A video replay of a one-hour webinar I presented, complete with handouts and PowerPoint slides I used for the video. Includes in-depth research tips, pitching tips, insider advice from editors, and how to connect with them on social media sites. (A Paid Tool)
Wooden Horse Magazine Media News
This one of my favorite resources for learning about what’s in, what’s out and what’s weird in the magazine industry. Editor Meg Weaver does a fabulous job.
If you’ve written about how to get publicity in magazines, or you have a great resource to share, the Comment section awaits.
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