Stop wasting time trading links with other websites, posting the same how-to article to a gazillion article directory sites, and doing sneaky little things at your own website to try to trick the search engines.
Those strategies can actually hurt you.
Spend your time instead creating video, one of the most powerful ways to pull traffic to your website or blog. It can boost your position in the search engine rankings and, in some cases, take tons of business away from your competitors. Do it right, and they’ll be so shell-shocked they’ll pack up and go home.
During my 70-minute teleseminar “How to Use Web Video for Your Website to Pull Traffic, Impress Visitors, Make the Phone Ring and Close the Sale” with video expert Mike Stewart earlier this month, the 400 people who were on the line listened as Mike outlined lots of creative, powerful ways to use video in your publicity campaign, or to sell a products or services.
We’re not talking about full-length productions here. Just short clips of about two minutes or less.
Here are our ideas on how to use video in a publicity or marketing campaign:
—-Create short videos about your products and services, upload them to your website, and include video links in your press releases.
—Speakers, create short video snippets of your presentations and post them at your website.
—Use videos to demonstrate how to use your product.
—Authors, create short little videos that discuss portions of your books.
—Take visitors on a tour of your website using a screen-capture software program like Camtasia.
—Shoot your own video of events the media won’t cover, and submit the video to local newspapers and TV stations, many of which offer consumer-generated video at their websites.
—Use video on a one-page sales letter. If a picture is worth a thousand words, video can close the sale.
—Generate leads and pull traffic by creating videos and posting them to YouTube and other video-sharing sites.
—Use video at your blog, or create a video blog on a free WordPress platform like I’m doing. (I should be ready to introduce it to you next week.)
If you missed last week’s call, you can hear the replay by clicking the link above.
Mike will show you the absolute easiest-to-use equipment you’ll need to start producing video that will turn you into the type of marketing warrior that will send your competitors running home to mommy.
P. S. Many of you who participated in the call emailed me, asking if Mike and I could give you more options in terms of buying a camera, the editing software and the training tutorials. You said you want to get comfortable shooting and editing video first before you create a video blog or a one-page sales letter. We have. Now you can get what you want when you want it. Take another look here.
I’ve been trying to tell my clients that for a long time! The ones who implement video into their websites rave about the increase in business, just because of that!
Erick Donaldson
MAE Films Creative Director
I bought the Flip camera. It’s a very cool tool.
That was a very helpful call. Thanks for putting it together.
I agree with the rising importance of using web video for marketing your site. However, for heavens sake do it properly. I come across sites all the time offering professional services/products etc but with amateur home videos put up. To me it instantly degrades their expertise they are promoting.
Like anything, you wouldn’t put up a website for your business made by your mother using frontpage, so don’t do the same with video.
Bit of a rant sorry!
Video blogginging is an exciting way to share your daily experiences with your family and friends. I have just started video blogging”*~