Tips, Tricks & Tools for Free Publicity
With so many international reporters and editors, TV producers and radio show hosts, it's more important than ever that you pronounce their names correctly, particularly if you are appearing on their shows or pitching them by phone.
Ditto for potential clients and bosses, or for audience members who you call on from the platform if … [Read more...]
Joel Kweskin of Charlotte, NC, asks this week's Help This Hound question:
"What should I do when I send out press releases to, among others, the local newspaper and they simply don't publish them? I'm talking legitimate and even entertaining news items.
"Do you just keep throwing the proverbial stuff against the wall until … [Read more...]
If a journalist uses the search engines to search for a source with your expertise, Google may return to her a long list of possibilities on the left side of the screen. There's a clever trick you can use to prod that journalist into picking up the phone and calling you---even if she's on deadline and she doesn't have time to review each website … [Read more...]
The next time you're ready to pitch a journalist, particularly at a top-tier media outlet, stop what you're doing and take this important step.
Find out if the journalist blogs. Some journalists blog as part of their job. Others blog on the side because they're passionate about a topic.
It will take only a minute or two, and the … [Read more...]
Linda Foirmichelli of Concord, NH and Jennifer Lawler of Lawrence, KS write: "We're both well-established writers who offer e-courses in our areas of specialty. Linda offers a class for magazine writers on how to break into magazines, starting April 13, and Jennifer will offer one for book authors on how to write a book proposal, starting May … [Read more...]
Publicity Hounds hoping to connect with journalists who need their expertise now have another free service to use. PitchRate, created by Drew Gerber of Press Kit 24/7, connects sources with journalists, bloggers and anyone who provides … [Read more...]
If journalists and consumers are using Google to find someone with your expertise, and you're not on the first page of the search results, they may call one of your competitors who ARE in one of the top three positions on the most popular search engine.
Like Adam … [Read more...]
Journalists have always hated being identified publicly as the "friend" of a source. "I'm not your friend," is a typical response. "I'm just trying … [Read more...]
When Bulldog Reporter invited me to be a guest panelist on the July 24 teleseminar designed to help Publicity Hounds create news when there is no news, I jumped at the chance. I wrote three pages of notes for the session titled "Evergreen Magic for PR: Media … [Read more...]
A common frustration with media interviews results when the reporter, for whatever reason, never mentions your website. Here's a way to solve that problem. The next time somebody interviews you, and the reporter asks for the name of your company, use your … [Read more...]
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