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Search Results for: journalists
How to handle rejection from journalists when doing PR
When you pitch a story to a reporter, and the reporter isn't interested, it's easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt.
That would be a big mistake.
Pick yourself up. Brush yourself off. And move on!
That's what I told an author this week when I … [Read more...]
Ask journalists to ‘fact check’ stories about you
This is the 21st in a series of "50 Tips for Free Publicity" on Pinterest. If you like it, repin it by clicking on the "Pin It" button above. And share … [Read more...]
11 things to give journalists instead of a pitch
When LinkedIn expert Wayne Breitbarth demonstrates today, during a webinar I'm hosting, how to use several really powerful LinkedIn tools to connect with journalists and broadcasters on LinkedIn, he's going to show you how he quickly contacts radio talk show hosts who might want to book him as a guest.
This cool little technique … [Read more...]
Why press release follow-up calls irk journalists
You're a journalist working in a newsroom. Ten times a day, people call and ask, "I sent a press release last week but it hasn't shown up in the paper yet. Can you confirm you received it?"
You drop what you're doing, call … [Read more...]
7 ways to congratulate journalists—without brown-nosing
When a favorite journalist is promoted, leaves the newspaper for a new job, or wins an award, smart Publicity Hounds swing into action and deliver their congratulations, a very important part of building the relationship. Be aware, especially, of … [Read more...]
5 important tips for pitching journalists by phone
If 8 out of 10 journalists prefer to receive pitches via email and not from phone calls, does that mean you should only pitch by email? No, says Jeremy Porter, who wrote a series of [Read more...]
3 ways to customize a pitch to journalists & get a “yes!”
The next time you pitch a journalist, will he read your pitch and know that you know who he is, what he covers, and why his audience should care about your story? He will if you customize it. That means sending a pitch that you can't send to any other … [Read more...]
Pitching journalists? How to avoid ‘spraying & praying’
Raise your hand if you've done this: You've sent an identical pitch to several journalists. In PR circles, that's called the "spray and pray" technique. You might even spray it to dozens, perhaps even hundreds, of journalists. And then you pray that somebody … [Read more...]
Muck Rack lists 140+ journalists on Google+
It's far too early to conclude whether Google+ is a valuable social media platform, or simply the newest shiny thing, even though [Read more...]
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