The Good Housekeeping “Seal of Approval” has been reassuring consumers about product quality for more than a century.
It’s one of the most recognized consumer emblems in the market today. Two years ago, the magazine added the Green Good Housekeeping Seal to help consumers identify products that are effective and environmentally friendly.
What if you could have your own “Seal of Approval,” like the one shown here, that would underscore your expertise in your field? Just think of the publicity that you could generate!
You could award the seal to a certain number of products, services or companies each year and then pitch bloggers and journalists. Winners would imprint your seal on their products and use it in their own advertising campaigns, and then announce the honor as part of a publicity campaign. The seal could become a valuable component to your branding.
A seal of approval is only one of the several dozen promotion tactics I’ll discuss when I host the webinar “60+ Places Offline to Promote Your Product, Service, Cause, Issue or Event to Build the Buzz and Encourage Others to Promote for You.” It’s at 3 p.m. Eastern Time on Tuesday, Nov. 23.
Can’t attend live? I’ll record it, so you can catch the replay at your convenience. Register here.
Also, let me know about offline tactics you use to promote, and send a photo if you can. I can work the idea into my presentation and create even more publicity for you!