Tips, Tricks & Tools for Free Publicity
Sometimes publicity superstars make it look so darn easy.
They're the ones who are popping up time and again on the covers of magazines, as the subject of newspaper columns, and as guests on TV and radio talk shows.
What do they know that … [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
How 3 nonprofits are using Pinterest to drive social change. [Read more...]
Broadcasters who are looking for TV show guests, and journalists on the hunt for experts to interview, love sitting across from potential sources and listening to them pitch.
They can see the twinkle in your eye. They can hear the enthusiasm … [Read more...]
When news breaks internationally, nationally or regionally, and you tie into the story in some way, pitch "the local angle" to local bloggers, local weekly and daily newspapers, local TV newsrooms, even local radio.
If you're in one of the 22 states served by … [Read more...]
This is the first in a special series of 50 blog posts on the topic of how to generate free publicity. I'll be pinning each of the 50 tips you see here to my Pinterest board, and I encourage you to follow my [Read more...]
Knitters, potters, stained glass makers, woodworkers, metal artists and anyone who sells arts and crafts from home often have a difficult time convincing traditional media and bloggers that they're worth covering.
From a … [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
4 ways to discover more about your audience with social media. [Read more...]
Publicist Roberta Stein of Skokie, IL, needs ideas for generating publicity for her client. She writes:
Dr. Steven Steinberg, once a practicing dentist with a thriving practice, had his career cut short when a van … [Read more...]
Career counselors, resume writers, HR directors, labor lawyers and job-seekers:
If you want publicity, jump head-first into the debate over whether companies should be asking job applicants to turn over passwords to their accounts on Facebook and … [Read more...]
You'll seldom find these details in those big, expensive media directories:
1. The names of a reporter's spouse and children.
2. An editor's likes and dislikes. For example, the food editor of your local newspaper mentions in her column that … [Read more...]
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