Judith Reppucci of Cape Cod, Massachusetts writes:
“I do pro bono work helping a very small nonprofit organization, Wings for Falmouth Families, here on Cape Cod. The organization helps families which have children experiencing a medical crisis, and it’s trying to raise money through a “Ladies of Wickford”-style calendar featuring “saucy but discreet” photos of prominent local men. It’s being sold at local bookstores and on the group’s website for $20.
“Printing problems delayed promotion, and although my news releases have managed to place column notices and articles in the local papers, we are far from our projected sales goals. My primary work as a freelance copywriter involves writing fundraising letters, and I want to use the Chamber of Commerce to send an email blast to businesses, but the organization doesn’t seem to see the value. Do your wonderful Hounds have any other advice for a last-ditch sales effort?”