Within two short years, John Taglieri, a solo singer/songwriter from New Jersey, went from being a frustrated veteran musician who spent years in the bar band trenches to a one-man success story and a PR machine.
His pop-rock CD, Leap of Faith, sold more than 4,000 copies. He landed an appearance on one of the biggest morning radio shows in New York. Since then, he has toured, performed at music conferences, landed two major sponsors and has been signed to an independent label. He also was able to snag investors who paid for his next album and tour.
“The problem was, I couldn’t figure out how to keep it going,” he says. “As a solo artist, I had no band to book clubs with, so touring was not an option.”
He took his PR campaign online with phenomenal results.
“I would find one website for my type of music and contact them about the possibilities of reviews and promotion, then go to their links page and go to every site on that page,” he said. “I kept up this routine for every site I went to. For every one I visited, I wound up on 25 more, which led me to 75 more. Before long, I had made contact with dozens of webmasters who were willing to mention me or do a review.”
His online and offline promotion success story is courtesy of Bob Baker, who will be my guest during the teleseminar “Do-it-Yourself PR Tips for Songwriters, Musicians & Bands on a Budget” at 8 PM Eastern Time on Wednesday, March 29. Bob is a musician, former music magazine publisher and author of several books and music resources.
I’ve been reading his stuff for years and am so impressed with his breadth of knowledge in the area of PR for musicians that I invited him to be my teleseminar guest.
If you can’t make the teleseminar, you can buy the CD or the electronic transcript.