Tips, Tricks & Tools for Free Publicity
by Joan Stewart
This week's "Help This Hound" question is from Wayne Loder of Milford, Michigan:
"I'm the Public Awareness Coordinator for The Compassionate Friends/USA, a national self-help bereavement organization with a mission to assist families toward the positive … [Read more...]
by Joan Stewart
In the old days, when we screwed up a press release with an embarrassing typo, it was bad enough that we had to humiliate ourselves in front of journalists. Today, it's a lot worse. Journalists are blogging. And they're exposing our boo-boos to the whole world in blog posts like [Read more...]
by Joan Stewart
The next time you send a press release to a journalist, and you're tempted to make a follow-up call to see if he's using it, read this article by Washington Post humor columnist Gene … [Read more...]
by Joan Stewart
My friend Bob Baker, an expert at marketing for musicians, created this neat YouTube video about how singer-songwriter Terry Prince, at left, has sold 15,000 CDs in only 18 … [Read more...]
by Joan Stewart
Harry Hoover of Charlotte, North Carolina writes: "I'd like to tap into the collective brains of Publicity Hounds. Since 2002, I have promoted a project each holiday season called Holiday For Charity. It encourages people to ask for charitable donations in their name in lieu of gifts. I've gotten solid local coverage of this program, but I'd like … [Read more...]
by Joan Stewart
Black Friday, the day after Thanksgiving, is aptly named as the day when retailers shift into profitability or move "into the black." But it can be like gold for Publicity Hounds. Here's why: First, the media are often working with skeleton staffs. Second, PR people and even some publicists take the day off. That means less competition for … [Read more...]
by Joan Stewart
Way too many attorneys act as though we still have those laws prohibiting them from advertising. How else to explain why so many of them are just plain lousy when it comes to marketing their services and, specifically, generating free publicity? In this [Read more...]
by Joan Stewart
Rebecca Witek of Buffalo Grove, Illinois writes: I created a website for young designers that focuses on the soon-to-be or newly graduated. I was in their shoes not too long ago, and I've realized as a graphic designer that it's important to understand and learn skills that … [Read more...]
by Joan Stewart
Publicity Hound Janice Bittner of northern Virginia writes: "Our company, Dryer Vent Wizard, cleans, fixes and installs dryer vents in an effort to help prevent dryer fires. I've sent at least three media kits to 10+ newspapers in our area over the last year that covered fire safety. I … [Read more...]
by Joan Stewart
If you sell a book or other product that's a good fit with customers who shop at Target, you have a lot of work to do. For starters, you should be pitching a story to the [Read more...]
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