Dave Kessler of Richmond, Indiana writes: "For the last 50 years I've sold everything from airplanes to caskets. But I've got a challenge now that is proving more difficult. "One of my ebooks published by Amazon.com (in the Amazon Shorts program) is The Crapper Digest #1. It's available for 49 … [Read more...]
Writers, grab page of publicity in 2009 Writers’ Desk Calendar
Thanks to Publicity Hound Roberta Beach Jacobson for this tip on how to grab a page of free publicity in the Bylines 2009 Writers' Desk Calendar. "This marks my third year in a row appearing in this calendar," Roberta says. The deadline to submit a short piece, maximum 300 words, to editor … [Read more...]
‘Meanest Mom on the Planet’ uses classified ad to sell son’s car
Thanks to Publicity Hound Bryan Todd of Lincoln, Nebraska for tipping me off to this fun story. Buying newspaper classified ads is an expensive way to spread the word about whatever you're promoting. But guess who reads the classifieds? Reporters---lots of them. That's where they find the low-hanging fruit in the form of clever, funny or unusual … [Read more...]
Pre- and post-natal fitness expert needs marketing tips
Sara Holliday of Poway, California writes: "I specialize in pre- and post-natal fitness and relationship issues. "I've had a lot of press: Oprah & Friends Radio, Martha Stewart Living Radio, Playboy Radio, PBS Radio, KABC, KNBC and KTLA, and I'm a columnist for several women's health and fitness publications. "But it hasn't led to an … [Read more...]
Get mentioned in books: Subscribe to Dan Poynter’s newsletter
I'm mentioned in more than 50 books on marketing, publicity, media relations and small business, and I'm always amazed at the number of leads and sales that result.
Publicity Hounds who want to promote their expertise should be trying to get into as many books as they can, too.
But how do you track down authors who are writing … [Read more...]
Meet journalists at writers conference in April
Here's a great tip for getting some face time with journalists, courtesy of Mitch Davis of Expertclick: The Online Yearbook of Experts. He'll be at American Society of Journalists and Authors 2008 Writers Conference in New York, April 11-13. It's a perfect venue … [Read more...]
Wal-Mart purges 1,000+ magazine titles from its racks
More bad news for the publishing industry and for Publicity Hounds who are targeting primarily traditional media. Wal-Mart is purging its racks of more than 1,000 magazine titles. The big loser? Meredith Publications, whose Better Homes & Gardens is out. So is the sister magazine, [Read more...]
Book promotion tip: ‘Cool Book of the Day’
Here's a great promotion tip for authors. My friend Dan Janal is willing to promote your books, for free, at his new site called Cool Book of the Day. You need to do three things: 1. Answer the questions below by email. 2. Post a link to the Cool Book of the Day site after the interview is published. 3. The book must be available at [Read more...]
Video pitching will become overused
Thanks to Publicity Hound Laura Jackson for calling attention to the issue of video pitching---in other words, pitching a blogger by creating a clever video in which you are shown delivering the pitch. Blogger Jeremiah Owyang, a web strategist shown here, posted … [Read more...]
Family Circle blurb leads to huge traffic spike
When I checked my website and blog statistics recently, I noticed a huge spike in traffic since January 1. Since I wasn't doing any special promotions, I forgot about it until Diana Ennen, a virtual assistant in Florida, congratulated me for being mentioned in the January issue of Family Circle magazine. "Family Circle?" I asked. "That's one of … [Read more...]
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