Angie Dzalamanow of Mount Pleasant, South Carolina writes: "I am the public relations manager for Sylvan Dell Publishing, a children’s book publisher committed to exciting children’s imaginations with artistically spectacular science, math and nature themed stories. We’re doing fairly well at securing reviews for our 29 titles with key trade … [Read more...]
Who else wants to read a book about military wives?
Marna A. Krajewski of Wakefield, Rhode Island writes: "I am an Army wife who had her first book published in May 2006 (HOUSEHOLD BAGGAGE: The Moving Life of a Soldier's Wife.) It's a collection of first-person stories about Army family life. "My next book, HOUSEHOLD BAGGAGE … [Read more...]
Promote special events with a ‘hall of fame’
If you're planning a special event, even if it doesn't have anything to do with owls or animals, take a tip from the Houston Nature Center in Houston, Minnesota.
When Publicity Hound Karla Kinstler of the center read one of my tips about creating a Hall of Fame, she … [Read more...]
How to get your product into celebrities’ hands
Princess Grace once said this about Estee Lauder:
"I don't know her very well, but she keeps sending me all these things..."
Estee Lauder would mail her homemade cosmetics to celebrities she didn’t know. She'd even give them to stars she spotted on the street. The constant practice of gifting celebrities … [Read more...]
ACT! promotion needs ideas for publicity
Lori Feldman of St. Louis, Missouri writes: "I am an ACT! Software consultant and I belong to The CRM (Cusomter Relationship Management) Alliance, a consortium of the top ACT! Consultants across the U.S. "We have pooled resources to offer a $6,300 grand prize for a complete CRM/Email Marketing/Internet Marketing package for one winner, with … [Read more...]
‘America’s Favorite Mom’ to appear on ‘Today’ show
Do you have a great mom?
Tell the world how much you love her by nominating her as "America's Favorite Mom."
The top 25 moms will be featured on NBC's [Read more...]
Hannah Montana, buckle your seatbelt!
Piggybacking onto celebrity news and hot movies almost guarantees publicity, especially if you see the celebs misbehaving on or off screen and you take them to task.
On Monday, Consumer Reports criticized Miley Cyrus, the alter ego of Hannah Montana, and … [Read more...]
Corporate sponsor needed to fund college ‘care package’
Patricia Hudak of Jersey City, New Jersey writes: "I am a young entrepreneur and recent college graduate. I started my company, Real World 101, to help graduating college seniors transition from college to the real world. "I've created an informational care package for college seniors that covers all of the topics they will face such as personal … [Read more...]
Author of book for Christians needs publicity ideas
Catherine Painter of Raleigh, North Carolina writes: "My Bible study book, 'So, You're a Christian! Now What?' is a 12-week study for small groups in churches, or for individuals who will work through it alone. "The book is in bookstores now and the publisher, Hensley Publishing, also sells them at their website. "I sell books as well, dozens … [Read more...]
PR types don’t understand how consumers use media
When consumers want to buy a flat-screen TV, take a vacation to a place where they've never been, or see a movie at the local theater, who do they turn to for advice?
Their friends, family and experts.
Yet only one in four communications professionals have a word-of-mouth program in place. An article in the February issue of [Read more...]
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