Tips, Tricks & Tools for Free Publicity
Syndicated columnists can be valuable connections for a publicity campaign because they have such a far reach.
To find them, you can do your homework, consult media directories and search online for columnists who cover your topic.
But don't … [Read more...]
Katie Schwartz Chattanooga, TN, asks:
"What are some ways to reach education reporters, or parents of students about to enter college?
"I have written an ebook called Portable Parent for parents and college students, with advice the … [Read more...]
If you have a dog or cat, I'm betting that, at least once, you've looked it in the eyes and said "I love you."
That's because a clever survey by Iams, the pet food company, showed that 91 percent of customers it contacted several years ago admitted … [Read more...]
Here's a chance for publicists to generate some super publicity for their clients who are experts in workplace issues.
Mildred Culp, who writes the syndicated column called WorkWise, which appears in newspapers from The Miami Heralds to The Modesto (CA) Bee, needs sources in two areas:
Ethnic … [Read more...]
You won't find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet. Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, and then settle in for … [Read more...]
If you hate writing press releases and you'd rather hire someone to write one for you, you need to know exactly what the fee includes.
Michelle M. Wicmandy interviewed me for an article on online press releases in the May 2010 issue of Website … [Read more...]
If it's time to write a press release, and you don't know where to start, it's sometimes easier if you have a few good sample press releases to eyeball before you start typing.
You'll find 35 industry-specific releases and 40 occasion-specific releases in the … [Read more...]
Are you trying something new at work?
Mildred L. Culp, who writes the syndicated column WorkWise, needs employees who are trying something that doesn't involve software or social media.
If you're a business owner, pitch your employee. If you're a publicist, pitch a client.
WorkWise is syndicated from The Miami Herald to … [Read more...]
If you live in or near a city served by Southwest Airlines, your dog's photo could be included in the June issue of Spirit, the airlines' in-flight magazine.
Send snapshots taken … [Read more...]
How has my free ezine, "The Best of The Publicity Hound's Tips of the Week," changed your life or your business?
That's the question you should answer if you want to win $500 in products or … [Read more...]
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