The free media leads services that connect journalists with sources can be a valuable tool in your publicity campaign, but only if you know the right way to answer a query and convince the journalist to call you.
Otherwise, these … [Read more...]
How to find journalists online and wow ’em with your pitch
The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do.
First, vow that you won't use the "spray and pray" technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they'll call you. … [Read more...]
Definitions of advertising, promotion, publicity and PR
If you work in PR, and you're trying to explain to somebody what you do, and they look at you with a blank stare, explain it this way:
“If the circus is coming to town and you paint a sign saying 'Circus Coming to the … [Read more...]
New to publicity? Here’s a free 6-part email course
If you're new to publicity and you don't know where to start, here's one of the best places.
Sign up for a free subscription to PitchRate.com, a service that connects sources with … [Read more...]
Family relationship experts need tips to promote free ebook
Rosemary Lichtman, Ph.D. & Phyllis Goldberg, Ph.D of Los Angeles, Calif. write:
"We are family relationship … [Read more...]
2 ways to use controversy: At your blog and in a poll
By Joan Stewart
There's no better ingredient than controversy to draw attention to your blog, and encourage your social media followers to join the conversation.
Here are two good examples of controversial topics that are doing just that.
Yesterday, my partner, Jeanne Hurlbert, posted here about Leveraging Social Media: … [Read more...]
Oprah looks for the next big TV star—Is it you?
If you've always dreamed of having your own TV show because you just KNOW it would be a lot better than all the other junk on the tube, this is your chance.
Oprah Winfrey and her new network, OWN … [Read more...]
10 magic questions to hook the media
The next time a journalist is interviewing you, or a blogger is interested in an idea you're pitching, ask this question: "Do you need other sources?"
They love that question because it shows you're trying to make their job easy … [Read more...]Syndicated columnists need sources; you can be one
Syndicated columnists can be valuable connections for a publicity campaign because they have such a far reach.
To find them, you can do your homework, consult media directories and search online for columnists who cover your topic.
But don't … [Read more...]
Wanted: Tips to publicize ebook for college students
Katie Schwartz Chattanooga, TN, asks:
"What are some ways to reach education reporters, or parents of students about to enter college?
"I have written an ebook called Portable Parent for parents and college students, with advice the … [Read more...]
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