Tips, Tricks & Tools for Free Publicity
Taglines, those pithy one-liners that follow the name of an organization, can let people know within two seconds what your organization does and how it helps them.
Yet too many companies don't have a tagline because they can't think of something clever.
If that's you, Nancy Schwartz's 2010 Tagline Contest for Nonprofits will … [Read more...]
Dr. Mildred Culp, a syndicated columnist, is looking for a psychologist to interview who hasn't been featured in her WorkWise column.
"You'll be asked to comment on coping mechanisms people develop in workplaces with overwhelming stress. The comment will be featured in a well-respected major daily, the Knoxville News-Sentinel, in … [Read more...]
The free media leads services that connect journalists with sources can be a valuable tool in your publicity campaign, but only if you know the right way to answer a query and convince the journalist to call you.
Otherwise, these … [Read more...]
The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do.
First, vow that you won't use the "spray and pray" technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they'll call you. … [Read more...]
If you work in PR, and you're trying to explain to somebody what you do, and they look at you with a blank stare, explain it this way:
“If the circus is coming to town and you paint a sign saying 'Circus Coming to the … [Read more...]
If you're new to publicity and you don't know where to start, here's one of the best places.
Sign up for a free subscription to PitchRate.com, a service that connects sources with … [Read more...]
Rosemary Lichtman, Ph.D. & Phyllis Goldberg, Ph.D of Los Angeles, Calif. write:
"We are family relationship … [Read more...]
By Joan Stewart
There's no better ingredient than controversy to draw attention to your blog, and encourage your social media followers to join the conversation.
Here are two good examples of controversial topics that are doing just that.
Yesterday, my partner, Jeanne Hurlbert, posted here about Leveraging Social Media: … [Read more...]
If you've always dreamed of having your own TV show because you just KNOW it would be a lot better than all the other junk on the tube, this is your chance.
Oprah Winfrey and her new network, OWN … [Read more...]
The next time a journalist is interviewing you, or a blogger is interested in an idea you're pitching, ask this question: "Do you need other sources?"
They love that question because it shows you're trying to make their job easy … [Read more...]Copyright © 2024 The Publicity Hound ™ · PublicityHound.com
