Every December, Trendwatching.com publishes an annual list of a dozen crucial trends for the following year. If you're looking for a hook to hang a story onto, so you can pitch it to the media and bloggers, there are lots of opportunities. Here's the list of [Read more...]
7 reasons to embrace nasty comments at your blog
If you blog and moderate your comments, how many times do you automatically delete the nasty ones, instead of just approving them? Do you delete comments you don't like from your Facebook profile or Facebook page? How many times have you heard a retailer bellyaching that they don't want a profile on [Read more...]
Cool PR finds & other tweets from this past week
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to improve your Facebook marketing for the holidays [Read more...]
Nonprofit Marketing Tip: Explain all 9 ways people can donate
Does your nonprofit tell visitors at your website all the ways they can donate? During the webinar I hosted yesterday on nonprofit marketing, PR and publicity with nonprofit marketing expert … [Read more...]
7 ways to congratulate journalists—without brown-nosing
When a favorite journalist is promoted, leaves the newspaper for a new job, or wins an award, smart Publicity Hounds swing into action and deliver their congratulations, a very important part of building the relationship. Be aware, especially, of … [Read more...]
Prepare your PR company for hurricanes, earthquakes
If you're in the path of massive Hurricane Irene, and the home or office that houses your PR business is severely damaged or wiped out by the 115-mph winds and torrential rains, could you continue to conduct business? How to prepare for natural … [Read more...]
Create animated graphics for PR with free generator
Did you ever land at a blog, and spend more time staring at the clever graphic than you did reading the post? I have. The same way you landed here and stared at the one above, wondering, "How did she do that?" Easy. It's one of the 10 free generators, most of them animated, at … [Read more...]
Restaurant owner needs help with PR for name change
This week’s Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon:"I'm in a PR quandry. I hope you … [Read more...]
Publicists: Trade PR skills for Internet marketing training
Publicists, how many more clients do you think you can attract if your name comes up on the first page of Google every time someone searches for a PR person with your expertise? Tom Antion, my Internet marketing mentor, can help. Tom is looking for … [Read more...]
12 ways to say ‘thanks’ to a blogger or journalist
The blogger whose audience you've been dying to get in front of publishes your guest blog post, letting you strut your stuff to a new crop of potential customers and clients. A journalist who works for your local business journal writes a flattering, … [Read more...]
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