During the webinar I hosted yesterday on nonprofit marketing, PR and publicity with nonprofit marketing expert Sandy Rees, one of the participants asked if she should include a “Donate” button on every page of her agency’s website.
Uh, of course, we answered. (No-brainer.)
I wish I had seen the “Ways to Give” page at the Wikimedia Foundation’s website, which I just stumbled across this afternoon. That’s the nonprofit that operates Wikipedia, the world’s mammoth online encyclopedia.
It lists these nine ways to give:
- Credit card or Paypal
- Via regular mail
- Monthly recurring giving
- Stock donation
- Direct deposit
- Combined Federal Campaign
- Corporate Matching Gift
- Payroll deductions
Especially helpful are the detailed instructions. Brilliant! Nonprofits could link to a list like this from the end of articles they write, from blog posts or from press releases.
What other ways can your donors give? And how do you let them know?