Tips, Tricks & Tools for Free Publicity
If you aren't using surveys in your business, you're missing a chance to read your customers' minds.
Surveys will let you outsmart your competitors, generate publicity that pulls traffic to your website and blog, and know immediately … [Read more...]
How do you feel when you see the name McDonald’s?
In my mind, I see the Golden Arches. And I think “cheap, fattening food I can’t stomach.” Others love Mickey D’s because they know the Big Mac tastes the same, whether they’re eating it in Peoria or Paris. And that’s reassuring.
How about this one? Gillette. I think “safe” and … [Read more...]Attention PR and marketing consultants, and anyone who has clients who are confused about how to dip their toes into social media.
You may be in an ideal position to add social media consulting to your line-up of services and generate another stream of income.
You win an industry award and you're so tickled that you can hardly wait to call a press conference.
Problem is, you're only one that's excited. Your publicist, in fact, is reluctant, because she thinks a press conference sounds, … [Read more...]
One of the most frequent questions from beginning bloggers is how to moderate comments.
They're afraid to allow comments "that criticize me or my company." They don't know whether to edit comments with a … [Read more...]
Journalists and booze don't mix.
Just look at what happened to Gen. Stanley McChrystal, who was dumb enough to let an investigative freelancer for Rolling Stone into his inner circle and conduct a tape-recorded interview---over … [Read more...]
If you work in PR, and you're trying to explain to somebody what you do, and they look at you with a blank stare, explain it this way:
“If the circus is coming to town and you paint a sign saying 'Circus Coming to the … [Read more...]
Here's a tweet posted yesterday from the Twitter account known as @BPGlobalPR:
That's just one of a steady stream of sarcastic tweets that, as of this … [Read more...]
Company PR departments spend hours---entire days even---poring over a press release, picking apart every paragraph and sentence---and then waiting for multiple layers of approval before it goes live.
Everyone puts their stamp of approval on the … [Read more...]
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