Hoping to book a big-name celebrity for your next special event? It's not as easy as it sounds. One thing must remember is that for celebrities, time is their most precious commodity. That's one of several tips from Rita Tateel, president of [Read more...]
Publicity tip—OverTime magazine wants gift bag items for The Billies gala
OverTime Magazine, an elite business and lifestyle publication that serves readers with a household income of $1.5 million, is looking for items to distribute in gift bags for 25 VIP guests and female professional athletes at The Billies dinner benefit gala featuring Sir Elton John. The … [Read more...]
How to address journalists might phase Miss Manners, but not the journalists
Cheryl Beck, a freelance writer from Ray Township, Michigan writes: "I have been wondering about the proper way to address journalists/editors. When I call and pitch, after a reporter answers, do I address them as they have introduced themselves? If you answered 'Hello this is Joan' do I say 'Hello Joan I am...and calling from...' or should I be … [Read more...]
Publicity tip: Know when it’s OK to use stock photos in your PR campaign
Ann Van Wagener, design editor at the Poynter Institute, reminds … [Read more...]
Publicity tip–PR pro customizes nine press releases for one event
When you write a press release, how many different versions do you write? Just one? You'll kick yourself when you hear about what Publicity Hound Kathi Petersen does. When Kathi told me she wrote nine versions of one release for a fund-raiser she was publicizing, I thought she was kidding. Then she told me about "The Doors of Asheville," a … [Read more...]
Publicity tip: Posting on Craigslist helps your PR, website page ranking
I watched last night's "Nightline" segment on Craigslist, the wildly successful global billboard for people around the world seeking everything from speech classes to sperm donors. Just hours before, I hosted a … [Read more...]
How do you pitch an idea to McDonald’s, Burger King?
Publicity Hound Jon Merz of Albany, New York writes:
"I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas.
"My question is this: how do I get some type of audience with them … [Read more...]
Spy on your competitors in their online media rooms
Thanks to Publicity Hound George McKenzie for this tip, which you'll find in his "Free Publicity Action Plan." Use your competitor's online media room to generate publicity for yourself. Simply check the media room on their website. George says they’ll probably be crowing about their media successes (as they should). You can contact the media … [Read more...]
Looking for a job in PR? Your media contacts might help decide if you get it
Remember that reporter who you ticked off when you kept calling to ask, "Can you tell me when the news release I sent you will be printed?" Or the editor who won't talk to you again because you promised him exclusivity on an article, then turned around and gave it to a competing magazine? Both of them might help decide whether you get your next … [Read more...]
How to find freelancers and start forming relationships
When it comes to forming valuable relationships with media people who can help you, treat freelance writers with the same respect you would staff writers. Here's why they can be so valuable to your publicity campaign: ---If you pitch a freelancer, it's their job to tweak the pitch, flesh out the story, and sell the story to the editor. All you … [Read more...]
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