C. Hope Clark of Phoenix, Arizona writes: "I am author of THE SHY WRITER: An Introvert's Guide to Writing Success. The thrust of the book is "Sell your words, not your soul" and it is designed for people who cringe at getting up in front of people. It helps them come up with alternatives to the public setting but it also helps them embrace it on … [Read more...]
Research media outlets before sending expensive press kits
Sotheby's Institute of Art in London and New York sent me a copy of their slick, beautiful 2006/2007 course catalog, which must have cost a fortune to produce. I plucked it from my mailbox this morning. As soon as I opened the envelope, I asked myself, "Why are they sending this to me?" I'm not an artist and don't want to be. I don't … [Read more...]
D.C. panel explains how to do business with independent PR consultants
If you're thinking of hiring a big PR firm to handle your next publicity campaign, consider the benefits of hiring an independent PR consultant. The consultant, who might work from her home, probably won't have to jack up her prices to cover ovherhead. But the PR firm that rents swanky office space in a downtown high-rise certainly does. People … [Read more...]
Diamond Pet Food Finally Offers an Update
If you read about the Diamond Pet Foods recall on the front page of the Jan. 2 issue of PR Week magazine, you'd walk away thinking the company did just about everything it could to deal with this crisis. Its crisis plan included: ---A consumer alert and recall three days after a veterinarian in upstate New York alerted the company about treating … [Read more...]
Address the expectations of your PR clients
When a meeting planner wants to hire me, or a PR firm wants me to train their staff on how to generate publicity, or someone says they want to join The Publicity Hound Mentor Program, the first question I ask is, "What, exactly, do you want me to help you do?" Occasionally, somebody says, "I want you to get me on 'Oprah'." Or "I want our PR … [Read more...]
How to find a publicist
It happened again this week. Two Publicity Hounds called and asked for my recommendation for a publicist. They expected me to rattle off a list of my top three choices, including contacting information. As I stated in my ebook "How to Hire the Perfect Publicist," I rarely if ever do that because I don't know whether the most important … [Read more...]
Review a product before giving a testimonial
I just finished a teleseminar this afternoon for members of The Publicity Hound Mentor Program. The topic? How to get and give powerful testimonials. Giving testimonials can be as powerful as getting them, and even though authors, speakers and others solicit me regularly for testimonials, I'm very careful about offering kind words only … [Read more...]
Let’s Expose the PR Flunkies
One of the worst ways that PR agencies rip off their clients is by forcing new hires to make those idiot phone calls to journalists asking questions like "I'm just calling to see if you got my news release and if you know when it will be printed?" These calls infuriate the reporters. The company mentioned in the news release looks bad. The agency … [Read more...]
Research reporters with a “Reporter of the Month” club
If you don't have a big PR budget, you'll love this idea. In fact, it's so cool, I wish I had thought of it myself.
It's called the "Reporter of the Month Club" and Dean Rotbart, a former Wall Street Journal columnist, deserves credit for suggesting it. Dean is head of the TJFR group and [Read more...]
How to find PR clients
It baffles me why so many PR people complain about a lack of business yet never think of offering to present a program to their local Rotary or Kiwanis Club on how to get publicity. When they grumble that they don't have enough clients, I suggest they create an inexpensive information product on how to get publicity, then give it away. Then they … [Read more...]
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