For every PR person who grouses about a rude, inconsiderate journalist, there's a journalist complaining about a lazy PR person. And the writers are sharing their gripes online. Thanks to Publicity Hound Lori Lisi of Joshua, Texas for pointing out this interesting thread at a discussion board for travel writers. Their gripes include PR … [Read more...]
Voicemail messages that help the media
This morning I called someone and had to sit through a 45-second email message that about drove me nuts. If I had been a reporter calling her for an interview, I probably would have hung up and called someone else to interview. Here are three voicemail tips that will make it easy for the media to cover you: ---If you have a special pager or … [Read more...]
Bulldog Reporter: Please start blogging
One of the best little tip sheets to hit my email box is Journalists Speak Out, the ezine published by Bulldog Reporter and edited by Brian Pittman. I find something useful in every one of them, like the nifty pitching tips in yesterday's issue under the headline "Be a Resource, Not a 'One Pitch' Wonder: Four Ways to Keep Your Pitches — and … [Read more...]
PR Week awards deadline is Friday
When I worked as a newspaper reporter, nothing made my day more than winning a writing award from one of my trade associations. It's no different if you work in PR. So you might want to hustle if you haven't yet entered the 2006 PRWeek Awards. The deadline is Friday, October 14. The awards really spiff up a resume. And it sure doesn't hurt to … [Read more...]
Create a “Top 10” list
If your company or nonprofit serves a national or international audience, here's a great idea publicity idea you can steal. Ditto if you're an author, speaker or consultant. One of the ideas in my ebook "How to be a Kick-butt Publicity Hound" is to create a list of the top 10 cities or … [Read more...]
Vote for POOPY PR photos
I'll bet many of you work for companies that regularly have "POOP" in their newsletters, annual reports and even at their websites. "POOP" stands for Photos that Ought to be Outlawed Permanently. The acronym is the brainchild of Jean Clough, who teaches photography. Her friend, Steve Crescenzo, thought it was so clever when he first heard it that … [Read more...]
And the bad taste award for PR & marketing goes to…
When PR and marketing firms become giddy over their own creativity, look out. A new 44-second commercial called "BANG" created by Maloney & Fox to announce the launch of its Quality Products Division, spoofs a commercial for a male enhancement pill. M&F calls it an "advermation" and is sending the video to new business … [Read more...]
How to Promote Community Meeting Rooms
Publicity Hound John Faisandier of Karori in New Zealand writes: "I would love a few tips to help with a small business I have. We have two training rooms for hire by corporate and community groups in central Wellington. Mostly we want to increase our business for Monday-to-Friday hire, but also weekend hire. "The rooms are quite large, with new … [Read more...]
Wal-Mart PR push is too little, too late
I love Wal-Mart's convenience, store hours and low prices. Of all the merchants that get a chunk of my money, Wal-Mart probably gets the most. But when it comes to PR, I'd give Wal-Mart the booby prize. A story in the July 25 issue of PR Week says Wal-Mart has begun a media relations and community outreach effort to improve its image in New York … [Read more...]
How Attorneys Promote Their Experts
Attorneys have more disdain for the media than any other group of professionals I can think of. "Don't talk," they tell their clients who have just been sued or charged with a crime. "No comment," they tell reporters who ask about a big case they're defending. That's why I was delighted to read about the successful publicity campaign launched … [Read more...]
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