This week’s Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon:"I'm in a PR quandry. I hope you … [Read more...]
Publicists: Trade PR skills for Internet marketing training
Publicists, how many more clients do you think you can attract if your name comes up on the first page of Google every time someone searches for a PR person with your expertise? Tom Antion, my Internet marketing mentor, can help. Tom is looking for … [Read more...]
12 ways to say ‘thanks’ to a blogger or journalist
The blogger whose audience you've been dying to get in front of publishes your guest blog post, letting you strut your stuff to a new crop of potential customers and clients. A journalist who works for your local business journal writes a flattering, … [Read more...]
10 magic phrases journalists and bloggers LOVE
When you're pitching the media, don't spend all your time crafting your pitch.
Think about how to weave what I call the "10 Magic Phrases" into a telephone conversation, email interview or face-to-face chat with journalists and bloggers. … [Read more...]
Sample PR contracts included in free ebook
If you're setting up shop as a PR consultant, and you've got your first client, one of the most perplexing problems is obtaining sample contracts, or writing a contract from scratch. But what if you don't have the start-up money to consult with a lawyer? … [Read more...]
Fail to prepare for an interview? Prepare to fail
If you, or your PR client, are interviewing with the media, and you haven't prepared answers to difficult questions, particularly if you're in a bad news situation, you've blown it.
That's what happened last week when a correspondent for the BBC interviewed Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian … [Read more...]
Why statistics can be your greatest PR ally–or enemy
This month's guest blogger is Brad Phillips, the author of the Mr. Media Training Blog, which offers daily media and presentation training tips. His firm, [Read more...]
Garden club needs help naming a winter gardening event
This week's "Help this Hound" question is from me and my fellow members of the Port Washington Garden Club in Port Washington, Wisconsin:
We're sponsoring our first-ever daylong lecture series on Feb. 26, and we're looking for a … [Read more...]
7 things that can kill your event before it begins
Whether you're sponsoring a live or virtual event, make sure you've covered the bases long before the big day arrives or you'll be facing poor attendance, empty seats and a boss who'll want a good explanation.
Here are … [Read more...]
How can an author reach therapists, pastoral counselors?
This week's Help This Hound question is from Dr. Stephanie Buehler of Orange County, Calif.:
"I am a psychologist and sex therapist who is publishing the book Sex, Love, & Mental Illness: A Couple's Guide to Staying Connected. It's … [Read more...]
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