If you're setting up shop as a PR consultant, and you've got your first client, one of the most perplexing problems is obtaining sample contracts, or writing a contract from scratch. But what if you don't have the start-up money to consult with a lawyer? … [Read more...]
Fail to prepare for an interview? Prepare to fail
If you, or your PR client, are interviewing with the media, and you haven't prepared answers to difficult questions, particularly if you're in a bad news situation, you've blown it.
That's what happened last week when a correspondent for the BBC interviewed Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian … [Read more...]
Why statistics can be your greatest PR ally–or enemy
This month's guest blogger is Brad Phillips, the author of the Mr. Media Training Blog, which offers daily media and presentation training tips. His firm, [Read more...]
Garden club needs help naming a winter gardening event
This week's "Help this Hound" question is from me and my fellow members of the Port Washington Garden Club in Port Washington, Wisconsin:
We're sponsoring our first-ever daylong lecture series on Feb. 26, and we're looking for a … [Read more...]
7 things that can kill your event before it begins
Whether you're sponsoring a live or virtual event, make sure you've covered the bases long before the big day arrives or you'll be facing poor attendance, empty seats and a boss who'll want a good explanation.
Here are … [Read more...]
How can an author reach therapists, pastoral counselors?
This week's Help This Hound question is from Dr. Stephanie Buehler of Orange County, Calif.:
"I am a psychologist and sex therapist who is publishing the book Sex, Love, & Mental Illness: A Couple's Guide to Staying Connected. It's … [Read more...]
Make event promotion/PR easy: 27 questions spark ideas
When you're brainstorming ideas to promote your next special event, use this shortcut: My list of 27 questions designed to get you thinking creatively about how to generate publicity.
The answers will help you identify juicy angles, … [Read more...]
How to work with a PR firm: 15 do’s and 8 don’ts
The New York Times' Small business blog has an interesting post about do's and dont's when working with a PR firm.
Jennifer Walzer, founder and chief executive of Backup My Info!, a company … [Read more...]
Online catalog lets you search for PR, social media tools
Looking for a tool to help you navigate PR, communications or social media, or do you have one you're selling? There's a new service that can help.
JungleBuzz lets you search its online catalog of more than 250 … [Read more...]
7 ways to use surveys for publicity, PR, business-building
If you aren't using surveys in your business, you're missing a chance to read your customers' minds.
Surveys will let you outsmart your competitors, generate publicity that pulls traffic to your website and blog, and know immediately … [Read more...]
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