Tips, Tricks & Tools for Free Publicity
When you're pitching the media, don't spend all your time crafting your pitch.
Think about how to weave what I call the "10 Magic Phrases" into a telephone conversation, email interview or face-to-face chat with journalists and bloggers. … [Read more...]
If you're setting up shop as a PR consultant, and you've got your first client, one of the most perplexing problems is obtaining sample contracts, or writing a contract from scratch. But what if you don't have the start-up money to consult with a lawyer? … [Read more...]
If you, or your PR client, are interviewing with the media, and you haven't prepared answers to difficult questions, particularly if you're in a bad news situation, you've blown it.
That's what happened last week when a correspondent for the BBC interviewed Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian … [Read more...]
This month's guest blogger is Brad Phillips, the author of the Mr. Media Training Blog, which offers daily media and presentation training tips. His firm, [Read more...]
This week's "Help this Hound" question is from me and my fellow members of the Port Washington Garden Club in Port Washington, Wisconsin:
We're sponsoring our first-ever daylong lecture series on Feb. 26, and we're looking for a … [Read more...]
Whether you're sponsoring a live or virtual event, make sure you've covered the bases long before the big day arrives or you'll be facing poor attendance, empty seats and a boss who'll want a good explanation.
Here are … [Read more...]
This week's Help This Hound question is from Dr. Stephanie Buehler of Orange County, Calif.:
"I am a psychologist and sex therapist who is publishing the book Sex, Love, & Mental Illness: A Couple's Guide to Staying Connected. It's … [Read more...]
When you're brainstorming ideas to promote your next special event, use this shortcut: My list of 27 questions designed to get you thinking creatively about how to generate publicity.
The answers will help you identify juicy angles, … [Read more...]
The New York Times' Small business blog has an interesting post about do's and dont's when working with a PR firm.
Jennifer Walzer, founder and chief executive of Backup My Info!, a company … [Read more...]
Looking for a tool to help you navigate PR, communications or social media, or do you have one you're selling? There's a new service that can help.
JungleBuzz lets you search its online catalog of more than 250 … [Read more...]
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