Tips, Tricks & Tools for Free Publicity
Attention PR and marketing consultants, and anyone who has clients who are confused about how to dip their toes into social media.
You may be in an ideal position to add social media consulting to your line-up of services and generate another stream of income.
You win an industry award and you're so tickled that you can hardly wait to call a press conference.
Problem is, you're only one that's excited. Your publicist, in fact, is reluctant, because she thinks a press conference sounds, … [Read more...]
One of the most frequent questions from beginning bloggers is how to moderate comments.
They're afraid to allow comments "that criticize me or my company." They don't know whether to edit comments with a … [Read more...]
Journalists and booze don't mix.
Just look at what happened to Gen. Stanley McChrystal, who was dumb enough to let an investigative freelancer for Rolling Stone into his inner circle and conduct a tape-recorded interview---over … [Read more...]
If you work in PR, and you're trying to explain to somebody what you do, and they look at you with a blank stare, explain it this way:
“If the circus is coming to town and you paint a sign saying 'Circus Coming to the … [Read more...]
Here's a tweet posted yesterday from the Twitter account known as @BPGlobalPR:
That's just one of a steady stream of sarcastic tweets that, as of this … [Read more...]
Company PR departments spend hours---entire days even---poring over a press release, picking apart every paragraph and sentence---and then waiting for multiple layers of approval before it goes live.
Everyone puts their stamp of approval on the … [Read more...]
If you're a publicist or PR pro and write press releases for your clients, you're making a big mistake if you let your clients determine exactly what the final version of a press release will say---particularly if that release is … [Read more...]
By Joan Stewart
When college student Miles Ritenour attended a job fair last year and learned that WordWrite Communications, a small PR firm in Pittsburgh, Pa., was looking for a virtual intern, he knew he wanted the job and did everything possible to get it.
Ritenour already had met [Read more...]
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