Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
How to use Media Kit Templates for Indie Authors…Sale ends Tuesday
If you're at all confused about what goes inside your Author Media Kit, stop worrying.
You can take advantage of one hour of training right now by watching the video replay (below) of a webinar I hosted for several hundred authors and publishers on Thursday with book publishing … [Read more...]
Why your author media kit needs four bios–free training Sept. 25
You send an email pitch to a freelance writer who writes about the same topic as your new book. He tells you he's interested and asks you to send the PDF version along with your digital Media Kit.
You're elated and can hardly wait to read the article.
But he's working … [Read more...]
Renaming your business? Why it must pass the ‘telephone test’
By Marcia Yudkin
In 1994, a young investment banker named Jeff Bezos incorporated a company called Cadabra (after “Abracadabra”) to sell books online.
He had second thoughts about the name, however, after talking to his lawyer on the … [Read more...]
How to find the perfect target market for your book–Free training tonight
One of the big mistakes authors make dooms their books to failure even before they're finished writing.
They have no clear picture of the target market.
They spend months writing, more time editing, rewriting and proofing, and they call me when they're ready to launch … [Read more...]
Book Launch Tip: Gather Blurbs, endorsements long before launch — Free call July 30
In marketing-speak, it's called social proof. Translated, it means, "Buy this product. Right now. Or you'll be sorry."
For authors, social proof includes book blurbs, endorsements and testimonials, three important types of marketing copy.
You find them … [Read more...]
Snappy Sassy Salty: A treat for the writer or author in your life
Every time I've spoken at one of book shepherd Judith Briles' events for authors, I return home with one of her pithy phrases ringing in my ears.
On our Publishing at Sea cruise to the Caribbean last year, she said … [Read more...]
What to expect from a literary agent — free call tomorrow
Authors who are thinking they might need a literary agent can hear many of their questions answered during a free call tomorrow, July 24, 2014.
Edward Vilga, author of the best-selling novel Downward Dog, will interview his literary … [Read more...]
Ebook publicity idea: Name fictional characters after your fans–they’ll help you promote
When sci-fi novelist Chris Kennedy writes an ebook, he names characters in his novels after real people, many of them his fans.
He calls the characters "Redshirts," a term that originated with the Star Trek TV series. … [Read more...]
‘Cut and paste’ software eliminates tedious typing, makes marketing easier
One of the ways I keep a diversified business running smoothly is to have carefully-crafted responses to common questions and news items pre-writtten.
Years ago, this would have meant a series of separate documents on my computer, but now it takes just … [Read more...]
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