Post a status update and Ping could push it out to Twitter, Facebook, LinkedIn, and the other sites you see in the photo at left, with just a click of the mouse.
At the time, it seemed like a good idea. But something started to happen.
People who followed a particular expert on several social media sites started to see the same content over and over again. It became all too obvious that the expert was pushing out identical content on multiple social media platforms.
On LinkedIn, for example, I’m seeing people complain frequently about the maddening stream of tweets that others are feeding into LinkedIn, which is strictly for business networking. These include those brain-numbing updates about when people are waking up, eating breakfast, starting their work day, and picking their kids up from soccer practice.
That minutae is bad enough. But creating noise by pushing it onto LinkedIn is a sin.
I stopped feeding my WordPress blog into my Facebook fan page because the automatic status updates made it impossible for me to write a compelling tease that really pulled people into the post and made them click.
The Benefits of Separate Status Updates
By manually promoting a blog post on Faceboook, I can do this:
I can do the same type of status update on LinkedIn for the same blog post, but I can write the teaser a little differently.
I can pull followers from one social media site to another by telling my LinkedIn visitors that if they want a list of tips on how to solve a business problem, then can visit my Facebook Fan Page and Like the page.
Have you stopped automating social media content? Why or why not? Have you stopped following people who push out their content across multiple sites?
Or is automation a valuable time-saver that you refuse to give up?
More Tips Like This on May 7 at Author U
I’ll be explaining more about how to use traditional and social media to promote when I present a two-and-a-half-hour workshop at Author U in Denver, Col. If you can’t afford plane fare, that’s OK. Host Judith Briles is recording the entire two-day session, and you can buy the recordings.