Joyce Restaino of Newfoundland, NJ, writes: "We're on the final push seeking contributing authors for the forthcoming book Jersey Women Mean Business: Big, Bold Business Advice from 100 New Jersey Women Business Owners---Practical Pointers, Solutions, and Strategies for Business, which will be published by Woodpecker Press, a company that … [Read more...]
11 qualities to look for when hiring a publicist
At least once a seek, somebody asks, "Where can I find a good publicist?" A far more important question should be, "What are the most important qualities I should look for in a publicist?" Once you know that, then you can start looking. Here … [Read more...]
Nonprofit Marketing Tip: Explain all 9 ways people can donate
Does your nonprofit tell visitors at your website all the ways they can donate? During the webinar I hosted yesterday on nonprofit marketing, PR and publicity with nonprofit marketing expert … [Read more...]
Write killer headlines: 102 fill-in-the-blank formulas
The next time you're struggling with a headline for an article, press release, blog post, a page at your website or a paid ad, whip out this handy five-page cheat sheet and steal one of the 102 headline-writing formulas. Fill in the blank, and you've got … [Read more...]
How long before we’re branded, like cattle, with a “reputation score”?
If you're on Twitter, Twitter has assigned you a "reputation score." It has a system in place to gauge who you follow and who the people you follow follow. It uses that information to suggest the "Who to Follow" avatars in the right-hand column of your … [Read more...]
5 website gems for nonprofit PR, fundraising & marketing
Nonprofit marketing expert Sandy Rees Nonprofits looking for the perfect angle for a publicity or fund-raising campaign might be tempted to use the "woe is us in this bad economy" hook. Don't, says Sandy Rees, nonprofit marketing expert. Not only is it depressing, it doesn't set your nonprofit apart from all the others that are grousing. If … [Read more...]
Find influential experts in pain, or any topic, fast
How would you like to know the hottest topic that experts are discussing right now, online and in traditional media, in your niche?
If you're an expert in pain management, would you ever guess that other experts are taking about … [Read more...]
60 free (or almost free) tools for marketing, publicity
Everybody's talking about Fiverr.com, a website where people tell you what they're willing to do for $5. If you have a slim budget for publicity, this site could be perfect for you. Among the wacky things … [Read more...]
What rich authors know that poor authors don’t
Poor authors place their hopes, dreams, sweat, blood and money only into their books. If the book fails, the author fails. Rich authors use the book as a calling card to upsell readers to a wide variety of other products and services like: coaching programs, … [Read more...]
6 ways to promote your retail business before you open
Create a buzz all over town long before your store opens. These days, in a sour economy, businesses opening just about anywhere are major news. So don't shy away from publicity. Here six ways to promote your retail business before you open. Display a large … [Read more...]
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