I'm not above stealing good ideas, tweaking them, and using them for my own blog. You shouldn't either.
If you're like most authors, the long process of writing and publishing your book feels like you've crossed the finish line after running a marathon.
But unlike a road race, you're not done. The success of your book depends on approaching people, companies and groups and asking for their help to publicize, promote … [Read more...]
Here's a gift that's perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an … [Read more...]
Thanksgiving hosts all over the U.S. are squirming.
What if Uncle Fred insists on wearing his red Donald Trump ball cap during Thanksgiving dinner? Or cousin Megan shows up at the door sporting her "I'm With Her" T-shirt?
Publicity Hounds to the rescue!
Now is the time for authors, speakers and experts to pitch story … [Read more...]
If you want to add sizzle to your PR materials, or anything you write, start by eliminating lazy words.
A word I catch myself using, especially when I'm in a hurry, is "good." Thanks to Custom-Writing.org, which writes academic papers, for a … [Read more...]
When I complained to my sister that I've had trouble sleeping for the last few weeks, she said almost all her Baby Boomer friends at a neighborhood party the night before reported the same problem.
But it isn't just a lack of sleep.
People can't concentrate at work. Parents are yelling at their kids. My financial advisor told me … [Read more...]
You dream of the day something like this happens:
An influential blogger asks to do a video interview for his popular blog.
Or a top-tier journalist, desperate to speak with an expert like you for a story she's writing on deadline, needs an interview now.
Or a podcaster who has a huge audience had a guest cancel at the … [Read more...]
Even though my job is devoted to teaching people how to generate their own publicity, two frequent questions I hear are, "How do I know if I need a publicist?" and “Where do I find a good one?”
Stars like Audrey Hepburn had their pick of the crop and could afford the best. But most other people don't.
I am not a publicist. But … [Read more...]
If you're launching a book, or if your book has been out awhile, you need a media kit.
It's the primary marketing piece that includes a variety of items that will make it easy for people to promote your book. Those don't only include journalists. They include bloggers, meeting planners, your social media friends and followers, bookstore … [Read more...]