Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
9 Other Ways to Use a Trade Show Banner for #Marketing [Read more...]
7 Easy Ways to Make Your Author Book Page Pop
By Elaine Fogel
Every author needs a book page – a place for the title to call home. Yet, for many first-time authors and self-publishers, where do you start?
As a marketing and branding specialist, even I had to start from scratch when I decided to write my new book, [Read more...]
Dog Tweets–Twitter to Put Ads Where Folks Without Accounts Can See Them
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
Twitter to Put Ads Where Folks Without Accounts Can See Them [Read more...]
9 Other Ways to Use a Trade Show Banner for Marketing
If you're like me and dread the thought of creating a banner for trade shows, don't it put it off any longer. There are many ways you can use that valuable marketing and publicity tool beyond the shows.
But first, let me tell you how I made mine and the three mistakes you might not notice. :-(
I created the one you see here when I … [Read more...]
Want a Better Story? Make Journalists a Part of It
The quote from Ben Franklin goes something like this:
“Tell me and I forget. Teach me and I may remember. Involve me and I'll understand.
Franklin, of course, was a journalist.
And his advice is as true today for bloggers and new media as it was back then for town criers.
Any time you can involve journalists in your … [Read more...]
How to Pitch Amazon Reviewers: Free Training Dec. 16
UPDATE on Dec. 18, 2015: You can listen to the webinar replay here.
Collecting as many book reviews as you can on Amazon is one of the best ways to pull traffic to your page and encourage people to buy your … [Read more...]
Email: The Sales & Publicity Tool Most Authors Aren’t Using
Nine out of 10 authors I work with aren't collecting email addresses at their websites, mailing regularly and selling more books as a result.
That breaks my heart. :-( Email marketing is the Number One strategy to sell more books. Period. Even for fiction authors.
It takes time. It takes patience to learn the technology. And … [Read more...]
Fiction, Nonfiction Authors: Newsjack Mattel’s Black Barbie Story for Book Publicity
Fiction authors have the toughest job when it comes to generating publicity for their books. Too often, they can't recognize all the opportunities that breaking news stories are dumping right into their laps.
Here's one. Smart authors who write fiction as well as nonfiction will pounce on it. This is known as … [Read more...]
How to Entice Your Local TV News Team to Cover Your Story
By Roshanda Pratt
News just doesn’t happen. Often, it's planned.
Most TV stations have what’s called "the morning meeting" or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station.
This gathering of reporters, content managers or assignment editors, … [Read more...]
Dog Tweets–Self-Published Authors: Here are Top 10 resources from @MTilburyAuthor
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
The #ContentMarketing Campaign Playbook – Guaranteeing Success in 2016 - Moz [Read more...]
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