Tips, Tricks & Tools for Free Publicity
by Joan Stewart
By Billy Bones
There’s no question that an endorsement from a celebrity or influencer, whether it’s paid or not, can be a huge boost for your brand.
Celebrities are at the top rung of the "4 Levels of Influencers." A celebrity who's photographed using your product, or a social media post from an influencer singing its praises, … [Read more...]
by Joan Stewart
If you're hosting a local event and you can't convince the local media to cover it beyond a minuscule calendar listing in your weekly newspaper, you're sunk.
But do it right, and you can be blessed with sell-out crowds.
When I agreed to serve as chair for the 2017 Garden Walk July 8 hosted by the Port Washington (Wis.) Garden … [Read more...]
by Joan Stewart
Whether you're new to book publishing or you're launching your fifth book, don't miss today's free training that I'm co-hosting with five other book publishing experts at 6 Eastern.
I'll be joined by book shepherd Judith Briles, book distribution expert Amy … [Read more...]
by Joan Stewart
When I speak at author conferences, I usually end up with an armload of books I know I won't read but will donate to Goodwill.
Authors foist them on me, even after I decline politely, tell them I have little time to read and that if I did read, it would be a magazine or a mystery novel.
Still, they think that giving … [Read more...]
by Joan Stewart
Pitching a publicity idea to someone whose name you scraped from a media directory can be the road to nowhere.
But delivering on-target information to journalists, bloggers, broadcasters and others who are practically begging for specific types of people to interview, sometimes on deadline, can push you into the fast lane to … [Read more...]
by Joan Stewart
As airlines go out of business and consolidate, their inflight magazines are disappearing or shrinking, making it tougher to use these publications in a publicity campaign.
When I flew United over the weekend, I noticed an easy way to increase your chances of getting publicity in Hemispheres, their inflight magazine. This tip also … [Read more...]
by Joan Stewart
By Jared Carrizales
In the early days of learning to promote myself, I read a pretty powerful article that explained why I should write an ebook to build my contact list and send everyone my email newsletter.
That was almost a decade ago, so it’s not necessarily ground-breaking advice now. Back then it was more of an “advanced … [Read more...]
by Joan Stewart
"Orange is the New Black"
"House of Cards"
"Friday Night Lights"
"Call the Midwife"
Each is a top TV show based on a book.
Could the title of your book eventually be among them?
Find out tomorrow---Thursday, March 16, … [Read more...]
by Joan Stewart
Screen-capture software gives you the ability to record what you see on your screen and turn it into a video: perfect if you do training.
The problem is, fancy programs like Camtasia, which I've been using … [Read more...]
by Joan Stewart
If you're considering turning your expertise into a new revenue stream and teaching an online course on a topic you love, you probably have the same question I had.
How do you convince people to pay for it?
You convince them three ways.
First, with a course you're sure the market wants---one that's so rich in … [Read more...]
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