If you're like most authors, the long process of writing and publishing your book feels like you've crossed the finish line after running a marathon. But unlike a road race, you're not done. The success of your book depends on approaching people, companies and groups and asking for their help to publicize, promote and sell it. This is … [Read more...]
The Best of The Publicity Hound’s Tips of the Week of 2016: Yours to regift
Here's a gift that's perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist. It's "The Best of The Publicity Hound's Tips of the Week of 2016," an ebook that includes 25 tips from my popular email … [Read more...]
Today: How to Sell Books to Gift Shops & Indie Bookstores
Every time I visit Denver, I hear people yacking about The Tattered Cover. Wait. Let me rephrase that. I don't even have to visit Denver. I see the name of that independent bookstore online more than any of the other 2,000+ independent bookstores in the United States. Like many indie stores, The Tattered Cover has a fiercely loyal following. T … [Read more...]
Publicity Ideas: How to Avoid a Political War on Thanksgiving
Thanksgiving hosts all over the U.S. are squirming. What if Uncle Fred insists on wearing his red Donald Trump ball cap during Thanksgiving dinner? Or cousin Megan shows up at the door sporting her "I'm With Her" T-shirt? Publicity Hounds to the rescue! Now is the time for authors, speakers and experts to pitch story ideas and create content on … [Read more...]
PR Writing Tip: 200 Powerful Words to Use Instead of ‘Good’
If you want to add sizzle to your PR materials, or anything you write, start by eliminating lazy words. A word I catch myself using, especially when I'm in a hurry, is "good." Thanks to Custom-Writing.org, which writes academic papers, for a helpful infographic of 200 Powerful Words to Use instead. The photo above shows only one category of … [Read more...]
Create Content, Pitch Stories on Dealing with Election Stress
When I complained to my sister that I've had trouble sleeping for the last few weeks, she said almost all her Baby Boomer friends at a neighborhood party the night before reported the same problem. But it isn't just a lack of sleep. People can't concentrate at work. Parents are yelling at their kids. My financial advisor told me his clients are … [Read more...]
5 Must-have Techie Tools if You Want Free Publicity
You dream of the day something like this happens: An influential blogger asks to do a video interview for his popular blog. Or a top-tier journalist, desperate to speak with an expert like you for a story she's writing on deadline, needs an interview now. Or a podcaster who has a huge audience had a guest cancel at the last minute, and he begs y … [Read more...]
How to Know When You Need to Hire a Publicist
Even though my job is devoted to teaching people how to generate their own publicity, two frequent questions I hear are, "How do I know if I need a publicist?" and “Where do I find a good one?” Stars like Audrey Hepburn had their pick of the crop and could afford the best. But most other people don't. I am not a publicist. But after working 22 y … [Read more...]
Free Training Today: How to Create a Killer Author Media Kit
If you're launching a book, or if your book has been out awhile, you need a media kit. It's the primary marketing piece that includes a variety of items that will make it easy for people to promote your book. Those don't only include journalists. They include bloggers, meeting planners, your social media friends and followers, bookstore owners, … [Read more...]
Why Holiday Gift Guides Can be a Publicity Goldmine
If you sell a product or service that would make an ideal gift, target Holiday Gift Guides. Seven reasons gift guides rock: 1. You don’t need a “hook” or “angle” or a creative pitch. You only need a compatible product and a succinct pitch. 2. Print and broadcast media aren’t the only ones with gift guides. Bloggers, podcasters and niche websites … [Read more...]
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