There's so much to see and do on the fourth annual Publishing at Sea cruise, that I'm giving a quick rundown of the previous day, sharing with you highlights of what we saw, learned and ate. You'll see some of the best tips from our 18 hours of class time. And I'll include fun tidbits, ship trivia and interesting factoids that I hope will convince … [Read more...]
6 Tips for Dealing with Publicity Stress and the PR Grind
By Peggy Sealfon Promoting yourself can be challenging. But you can take several clear—and simple---steps to streamline the process and keep stress at bay. I used to own an advertising agency and, more recently, have become a life coach, author and publisher, so I’ve distilled advice into these six doable tips. 1. Create a simple publicity outl … [Read more...]
Insurance Agent Uses Restaurant Gift Cards to Pull Leads
One of the best ways to get people in the door for your service-based business is to partner with another local small business and promote each other. For Wisconsin insurance agent Matt Nelson of American Advantage Insurance - Nelson Agency Inc., the key to generating leads galore is offering a $20 gift certificate to The Pasta Shoppe, a popular … [Read more...]
10 Blog Posts from 2016 That You Can’t Afford to Ignore
I'm not above stealing good ideas, tweaking them, and using them for my own blog. You shouldn't either. Agility PR Solutions did a round-up of Our top 10 PR articles for 2016. When I saw it, I thought, "I should do that." Here then, is a list of my 10 blog posts that you can't afford to ignore. Not necessarily the ones that got the most traffic, … [Read more...]
Free Training on How to Pitch Your Book in 15 Seconds
If you're like most authors, the long process of writing and publishing your book feels like you've crossed the finish line after running a marathon. But unlike a road race, you're not done. The success of your book depends on approaching people, companies and groups and asking for their help to publicize, promote and sell it. This is … [Read more...]
The Best of The Publicity Hound’s Tips of the Week of 2016: Yours to regift
Here's a gift that's perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist. It's "The Best of The Publicity Hound's Tips of the Week of 2016," an ebook that includes 25 tips from my popular email … [Read more...]
Today: How to Sell Books to Gift Shops & Indie Bookstores
Every time I visit Denver, I hear people yacking about The Tattered Cover. Wait. Let me rephrase that. I don't even have to visit Denver. I see the name of that independent bookstore online more than any of the other 2,000+ independent bookstores in the United States. Like many indie stores, The Tattered Cover has a fiercely loyal following. T … [Read more...]
Publicity Ideas: How to Avoid a Political War on Thanksgiving
Thanksgiving hosts all over the U.S. are squirming. What if Uncle Fred insists on wearing his red Donald Trump ball cap during Thanksgiving dinner? Or cousin Megan shows up at the door sporting her "I'm With Her" T-shirt? Publicity Hounds to the rescue! Now is the time for authors, speakers and experts to pitch story ideas and create content on … [Read more...]
PR Writing Tip: 200 Powerful Words to Use Instead of ‘Good’
If you want to add sizzle to your PR materials, or anything you write, start by eliminating lazy words. A word I catch myself using, especially when I'm in a hurry, is "good." Thanks to Custom-Writing.org, which writes academic papers, for a helpful infographic of 200 Powerful Words to Use instead. The photo above shows only one category of … [Read more...]
Create Content, Pitch Stories on Dealing with Election Stress
When I complained to my sister that I've had trouble sleeping for the last few weeks, she said almost all her Baby Boomer friends at a neighborhood party the night before reported the same problem. But it isn't just a lack of sleep. People can't concentrate at work. Parents are yelling at their kids. My financial advisor told me his clients are … [Read more...]
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